Head of Marketing & Communications

Job Description

Title: Head of Marketing & Communications

Company Name: WellDev Bangladesh LTD

Vacancy: Not specific

Job Location: Dhaka (Banani)

Employment Status: Full-time

Educational Requirements:
∎ Degree in Marketing, Business, Media Communications or related fields is a plus.

Experience Requirements:
∎ 5 to 10 year(s)

Job Responsibilities:
∎ Lead the marketing team & work collaboratively with other teams to establish long-term strategies across the full 360° marketing mix.
∎ Oversee and manage activities, including but not limited to, corporate branding, digital marketing, public relations, and website development.
∎ Refine overall brand positioning, and ensure consistency of brand messaging across all internal + external communications.
∎ Create brand architecture of sub-brands by defining their USPs and positioning in line with the overall positioning.
∎ Produce high-quality content for our B2B customers such as market surveys, webinars, whitepapers, case studies, blogs, videos, etc.
∎ Work cohesively with the Sales team to support achievement of commercial objectives, lead generation, acquisition & retention.
∎ Manage and scale marketing budget to hit long-term growth targets with a resourceful approach.
∎ Prepare short-term (weekly/monthly), mid-term (3 months), long-term (6 months/1 year) marketing plans, targets, budgets with ROI.
∎ Measure performance of all activities and campaigns, assess them against goals (ROI, KPIs) and adjust strategy to achieve targets.
∎ Oversee a growing team, while consistently evaluating new ways to increase efficiency.
∎ Perform industry and competitive analysis to strengthen brand positioning.

Additional Requirements:
∎ 5 to 10+ years B2B/ SaaS/Technology-based marketing experience in a senior role.
∎ Strong understanding of technology marketing (SaaS, IT or Tech products)
∎ Strong English communication skills is a must.
∎ Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis.
∎ Experience with website development and management.
∎ Experience with Hubspot or Salesforce to track and report on lead conversions.
∎ Able to handle multiple projects at once in a deadline-driven environment.
∎ A natural leader, spokesperson and thought partner who works successfully with people at all levels of an organization.
∎ Good eye for design and creative assets.
∎ You are an inspiring team member and proactive communicator.
∎ You understand the requirements of our international clients.
∎ You are humble and know how to collaborate with your team members.
∎ Go-minded spirit ("yes, we can...").

∎ Monthly package range is from BDT 1,20,000 - 2,00,000 (Monthly) based on skills and experience.

Compensation & Other Benefits:
∎ Fully subsidized lunch, snacks, tea, and coffee.
∎ Flexible leave management - 36 days of annual leave, including public holidays.
∎ Two days of the weekend (Friday & Saturday).
∎ Outpatient & Inpatient medical insurance coverage for you and your family.
∎ Life insurance coverage for you.
∎ Daylight shifts.
∎ Awesome culture - passionate, driven and fun team.
∎ Ability to grow with an excellent learning environment.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 22 Apr 2023

Company Information:
∎ 23 Mar 2023
∎ WellDev Bangladesh LTD
∎ Business : From creating robust designs to implementing and maintaining highly scalable applications, we are with you all the way. Our holistic approach, professional support and flexibility allow our customer to continuously achieve their project goals as we collaborate to create tools beyond traditional software development limits. Our expertise includes developing high end eCommerce solutions with integrated ERP, CRM, and CMS platforms, integrated vending solutions, and complex AI based chatbot and automation products.
We are always ready to explore new processes of doing things and assist our clients in conducting their business activities smoothly.

Category: Marketing/Sales

: Interested candidates are requested to apply through the Apply Now button below. You will be directed to the WellDev recruitment management system (RMS) after clicking the Apply Now button. Complete all the steps after login. Only shortlisted candidates will be communicated for the interview.

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