Job Description
Title: GROUP MARKETING MANAGER
Company Name: Sea Pearl Beach Resort & Spa Ltd.
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ 2-year degree from an accredited university in Marketing
∎ Skills Required: ; hospitality marketing or digital advertising experience preferred
Experience Requirements:
∎ 4 to 6 year(s)
∎ The applicants should have experience in the following area(s):
Administration, Communication, Marketing
Job Responsibilities:
∎ Marketing and Digital
∎ Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the Group General Manager.
∎ Cultivates partnership with and active participation in demand generation strategy development (SMR).
∎ Reconciles marketing plan monthly with accruals, and forecast in conjunction with Director of Finance.
∎ Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
∎ Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
∎ Partners with Revenue Management to develop and execute promotional strategy.
∎ Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
∎ Supports group lead generation efforts.
∎ Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
∎ Manages internal and external partners to verify deliverables are executed to support hotel strategy.
∎ Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
∎ Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
∎ Content Management
∎ Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
∎ Manages seapearlcoxsbazar.com content, OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
∎ Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
∎ Creates landing pages and Discovery Pages to enhance content, as applicable.
∎ Manages guest communications (e.g., confirmation, pre-arrival, etc.).
∎ Partnerships and Public Relations
∎ Identifies and cultivates partnerships internally and externally, including Seapearl Digital Services (SDS).
∎ Maintains frequent, active engagement with Executives of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
∎ Manages PR agency, if applicable, or internal PR messaging.
∎ Manages execution of PR events and promotions.
∎ Venue and Ancillary
∎ Manages venue marketing opportunities on third party and local partner sites.
∎ Defines in-house F&B programming in partnership with AGM/F&B Director and manage execution.
∎ Social Media
∎ Develops and implements social strategy.
∎ Manages paid social media budget and strategy.
∎ Assists in reviewing social media content calendars and collect local area and property events.
∎ General
∎ Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and
∎ distribution), etc.
∎ Measures and communicates success of campaigns and digital performance using relevant reports tools.
∎ Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
∎ Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
∎ Completes other reasonable duties as requested by leadership.
Additional Requirements:
∎ Age 28 to 35 years
∎ Both males and females are allowed to apply
∎ Hospitality marketing or digital advertising experience preferred
Salary: Tk. 77000 - 90000 (Monthly)
Compensation & Other Benefits:
∎ Mobile bill, Insurance
∎ Salary Review: Yearly
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 10 Sep 2023
Company Information:
∎ 26 Aug 2023
∎ Sea Pearl Beach Resort & Spa Ltd.
∎ Address : Advance Noorani Tower, Level-13, 01 Mohakhali CA, Bir Uttam A K Khandakar Sarak, Dhaka-1212.
∎ Business : Sea Pearl Beach Resort & Spa is a First International Branded 5 Star Beach Resort in Cox`s Bazar, Bangladesh, featuring 493 rooms & suites, 09 Food & Beverage out lets, 10000 sft meeting & event space.
Category: Marketing/Sales
: We are looking for some hardworking & dynamic Marketing Manager personnel for our company.Candidates who meet the requirements are advised to apply.Only shortlisted candidates will be invited for the interview.
