Executive/Sr. Executive – Content Writer

Job Description

Title: Executive/Sr. Executive – Content Writer

Company Name: Labaid Insuretech Company Ltd.

Vacancy: 3

Age: Na

Job Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience: --

Published: 2026-02-14

Application Deadline: 2026-02-28

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Labaid Insuretech Company Ltd.

Position: Executive – Content Writer

Create clear, credible, and conversion-focused content that helps customers understand, trust, and buy digital insurance products.

Labaid Insuretech Company Ltd. is hiring an Executive – Content Writer to develop high-quality content across digital channels, product touchpoints, and partner communications. This role is ideal for a strong writer who can simplify technical insurance concepts into customer-friendly language while maintaining brand, compliance, and business alignment.

Role Purpose

The Executive – Content Writer will be responsible for planning, creating, editing, and optimizing content for websites, product pages, CRM journeys, campaigns, and sales enablement materials. The role works closely with Product, Marketing, CRM, Design, and Business teams to ensure communication is accurate, engaging, and performance-driven.

Key Responsibilities

1) Content Writing & Development

• Write and edit content for websites, landing pages, product descriptions, blogs, email campaigns, and social media.

• Develop clear short-form and long-form copy aligned with customer lifecycle stages (awareness, consideration, conversion, retention).

• Produce campaign copy, ad messaging, and CTA-driven content for digital growth initiatives.

2) Product & Insurance Communication

• Translate technical Life and Non-Life insurance terms into simple, customer-centric language.

• Create product explainers, benefit summaries, FAQs, comparison content, and onboarding communication.

• Ensure policy-related content is easy to understand without losing technical accuracy.

3) Content Planning & Cross-Functional Coordination

• Support monthly content calendar planning with Product and Marketing teams.

• Coordinate with CRM/Tech teams to align messaging in digital onboarding and engagement journeys.

• Collaborate with Design for creative assets and consistent message delivery across channels.

4) Content Quality, Governance & Compliance

• Maintain high standards of grammar, structure, tone, and brand consistency.

• Ensure content follows internal approval workflows and compliance requirements for insurance communication.

• Maintain organized content repository and version control for recurring updates.

5) Performance Tracking & Optimization

• Monitor key content performance metrics (engagement, CTR, bounce, conversion contribution).

• Recommend improvements based on analytics, audience behavior, and campaign outcomes.

• Contribute to A/B testing ideas for headlines, message framing, and CTA effectiveness.

Educational Requirements

• Bachelor’s degree in English, Marketing, Journalism, Communications, Business, or a related discipline.

Experience Requirements

• 1 to 3 years of experience in content writing, copywriting, digital communication, or related roles.

• Experience in insurance, banking, fintech, or insuretech will be an advantage.

Required Skills & Competencies

• Strong writing, editing, and proofreading skills in English.

• Ability to simplify technical and policy-heavy language into customer-friendly content.

• Strong documentation and analytical thinking capability.

• Proficiency in Excel/Google Sheets for basic content MIS/reporting.

• Effective coordination and stakeholder management skills.

• Customer-centric mindset with strong attention to detail and deadlines.

Preferred Qualifications

• Familiarity with SEO content fundamentals and digital content structuring.

• Hands-on experience with CMS/content workflow platforms.

• Experience writing for CRM journeys, onboarding flows, and performance campaigns.

• Working understanding of insurance product communication standards.

What We Offer

• Opportunity to work in a fast-growing digital insurance business.

• Cross-functional exposure across Product, Marketing, CRM, Tech, and Business teams.

• Structured learning and career growth in content and product communication.

• Competitive compensation and professional development opportunities.

Application Process

Please send your CV to: hr@labaidcancer.com
Email Subject: Application for Executive – Content Writer

Equal Opportunity Statement

Labaid Insuretech Company Ltd. is an equal opportunity employer. All employment decisions are based on merit, qualifications, and business needs.