MEDIA BUYING EXECUTIVE (TBG)
Job Description
Title: MEDIA BUYING EXECUTIVE (TBG)
Company Name: Bashundhara Group
Vacancy: 01
Age: At least 20 years
Job Location: Dhaka
Salary: Negotiable
Experience:
- 1 to 3 years
- The applicants should have experience in the following business area(s): Advertising Agency, Group of Companies
Published: 2026-03-04
Application Deadline: 2026-03-31
Education:
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BSc) in Computer Science & Engineering
Requirements:
- 1 to 3 years
- The applicants should have experience in the following business area(s): Advertising Agency, Group of Companies
Skills Required: Reporting and documentation skill,Strong numerical and analytical skills
Additional Requirements:
- Age At least 20 years
Preferred experience in digital media buying.
Strong understanding of Meta Ads Manager, Google Ads, and analytics tools.
Strong analytical and reporting skills.
Experience handling multi-brand accounts preferred.
Responsibilities & Context:
Job Summary:
The Media Buying Executive will be responsible for planning, executing, monitoring, and optimizing all paid media campaigns across digital platforms and coordinating PR/media buying activities for all brands under the group.
Key Responsibilities:
Digital Media Buying
Plan and execute paid campaigns on Meta (Facebook & Instagram), Google Ads, YouTube, TikTok, and other platforms (LDN).
Budget allocation and optimization across brands.
Monitor campaign performance and optimize based on KPIs (CPL, ROAS, CPM, CTR, etc.).
A/B testing of creatives, audience segmentation, and scaling strategies.
Ensure pixel tracking, conversion tracking, and proper attribution setup.
PR & Traditional Media Buying
Coordinate with media agencies and vendors for TV, radio, print, and outdoor placements.
Negotiate rates and placements for maximum value.
Maintain documentation of all media buying agreements.
Reporting & KPI Tracking
Prepare daily performance reports.
Prepare half-monthly and monthly consolidated reports.
Track and analyze KPIs for all brands.
Maintain campaign tracker and performance dashboard.
Job Other Benifits:
- Lunch Facilities: Partially Subsidize
- Festival Bonus: 2
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Media/Advertisement/Event Mgt.
