Assistant Manager – Marketing (TRECL)

Job Description

Title: Assistant Manager – Marketing (TRECL)

Company Name: Bashundhara Group

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-04-06

Application Deadline: 2026-04-30

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

1. Marketing Strategy & Planning

• Assist in developing annual and project-based marketing plans.

• Execute ATL, BTL, and digital marketing campaigns aligned with sales goals.

Ensure proper positioning of projects (luxury, mid-range, affordable segments).

2. Lead Generation & Campaign Management

• Plan and manage lead generation campaigns (Facebook, Google, YouTube, property portals).

• Monitor campaign performance (CPL, ROI, conversions).

Optimize campaigns to improve lead quality and reduce acquisition cost.

3. Digital Marketing Management

• Manage company presence on social media platforms (Facebook, Instagram, YouTube, LinkedIn).

• Coordinate content creation (posts, videos, reels, ads, landing pages).

Oversee SEO/SEM strategies to increase website traffic and inquiries.

4. Branding & Communication

• Ensure consistent brand identity across all marketing materials.

• Develop brochures, flyers, hoardings, banners, and project profiles.

Coordinate with creative agencies, designers, and printers.

5. Event & Activation Management

• Plan and execute property fairs, site events, and promotional campaigns.

• Organize launch events, open house events, and customer engagement activities.

Manage outdoor branding (billboards, signage, site branding).

6. Sales Team Support

• Work closely with the sales team to ensure proper lead flow and follow-up.

• Provide marketing materials, scripts, and presentations for sales use.

Track lead-to-sale conversion and suggest improvements.

7. Market Research & Analysis

• Conduct competitor analysis (pricing, campaigns, offers).

• Study buyer behavior and preferences in the Bangladesh real estate market.

Identify new marketing channels and growth opportunities.

8. Budget Management

• Assist in preparing and managing the marketing budget.

• Track expenses and ensure cost-effective campaign execution.

Evaluate ROI of all marketing activities.

9. CRM & Reporting

• Ensure proper lead tracking and management in CRM systems.

• Generate daily, weekly, and monthly marketing reports.

• Analyze campaign data and present insights to management.

• T/A,Mobile bill,Tour allowance,Performance bonus
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

As per Company Policy