Title: Executive - Digital Marketing
Company Name: SHODESH GROUP
Vacancy: 2
Age: At least 24 years
Job Location: Chattogram
Salary: Negotiable
Experience:
Proficiency in Meta and Google AdSense, YouTube marketing, WhatsApp marketing, all other digital marketing platform promotions, and basic knowledge of Photoshop, Illustrator, Adobe Premiere Pro, and After Effects.
Expertise in social media marketing platforms (Facebook, LinkedIn, Instagram, etc.).
The candidate should be an expert in graphic design.
The candidate should have practical knowledge in video editing and website design.
Excellent communication skills in Bangla & English.
Ability to influence others & proactive in problem-solving.
Have patience to handle phone calls and queries.
Plan and execute digital marketing campaigns to promote restaurant offers, events, happy hours, brunches, and seasonal menus.
Manage daily social media accounts (Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile), ensuring regular posting and engagement.
Create and publish food, ambience, and event-focused content, including photos, reels, stories, and captions.
Coordinate with kitchen, service, and management teams to highlight signature dishes, new menus, and promotions.
Manage paid ads (Meta & Google) for table reservations, events, and special offers, ensuring high ROI.
Optimize Google Business Profile (posts, photos, updates) and handle customer reviews professionally.
Monitor and respond to online reviews, comments, and messages to maintain brand reputation.
Track performance metrics such as reach, engagement, reservations, and footfall, and prepare monthly reports.
Work closely with designers and photographers to maintain a premium and consistent brand image.
Stay updated on restaurant trends, competitor activities, and customer preferences.
Support loyalty programs, influencer collaborations, and food blogger partnerships.
Ensure all digital content reflects the restaurant’s brand voice, quality, and customer experience.
Any other task assigned by management.