Executive/ Sr. Executive, Brand
Job Description
Title: Executive/ Sr. Executive, Brand
Company Name: Organikare
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Masters of Business Administration (MBA) in Marketing
Job Context:
∎ A premium brand of Bengal Herbal Garden Ltd., Organikare came into being in February 2017. Organikare produces the most exceptional organic herbal products that live up to our customer`s expectations and more. To fulfill our vision, we maintain an internationally certified organic garden, based in Panchagarh, for farming and harvesting herbal trees and plants. We have set up a factory with modern machinery, operated by skilled and qualified people. Our products are based on the subcontinent`s very own ancient Ayurvedic traditions, which are time-tested as Mother Nature`s own supplements for health and beauty needs. All of these culminates into perfect and ready skincare solution for fast moving Bangladesh.
∎ Organikare Ltd. looking for an experienced "Executive/Sr. Executive, Brand" to help us build our brand and raise brand awareness. He will work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Job Responsibilities:
∎ Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy. Plan of all above the line (ATL), Below the line (BTL) and (TTL)through the line activities.
∎ Assist in the development of long-term brand strategy and implement short to medium term objectives in support of the strategy.
∎ Analyze brand positioning and consumer insights.
∎ Be creative and produce new ideas and concepts.
∎ Handle Special projects Product Development to product the launch plan for the brand.
∎ Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
∎ Planning & implementation of different types of activation.
∎ Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity.
∎ Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.
∎ Organize and implement consumer and trade promotional activities.
∎ Maintaining knowledge of industry best practices and new technologies.
∎ Develop annual plans and budgets for the brand.
∎ Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
∎ Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities.
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
∎ Maintain strong relationship with internal and external customers including vendors, suppliers, dealers, retailers.
∎ Must have vast knowledge in advertising and promoting the products and strengthen organization's brands by using Digital marketing. Social networking/ platform.
∎ Any other job assigns by the line manager time to time.
Additional Requirements:
∎ Age at most 32 years
∎ Proven working experience as Sr. Executive- Brand at least 02 years.
∎ The applicants should have experience in the following area(s): Brand Management, Digital marketing.
∎ The applicants should have experience in the following business area(s): Manufacturing (FMCG), Personal care products, Cosmetics, House-hold products and Skin care products.
∎ Analytical skills and attention to detail
∎ An understanding of trends and an ability to respond to customers' wishes
∎ Creativity and an ability to produce innovative and original ideas
∎ Team working skills
∎ The ability to manage and allocate budgets
∎ Written and verbal communication skills
∎ Experience with and an understanding of market research
∎ Time and project management skills, including the ability to work on multiple projects at the same time
∎ An ability to think strategically and come up with campaigns
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Apr 2023
Company Information:
∎ 29 Mar 2023
∎ Organikare
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 15th Apr 2023
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