Digital Marketing Specialist – Manager

Job Description

Title: Digital Marketing Specialist – Manager

Company Name: PeopleScape

Vacancy: 5

Age: 28 to 40 years

Job Location: Dhaka

Salary: Tk. 60000 - 80000 (Monthly)

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Software Company, E-commerce

• Bachelor of Business Administration (BBA) in Marketing, Business Administration
• Master of Business Administration (MBA) in Marketing, Business Administration

Professional certifications in any of the following will be highly preferred:

• Google Ads

• Google Analytics

• Meta Blueprint

• HubSpot

• SEMrush

• LinkedIn Marketing

• Marketing Automation Platforms

• Experience managing international clients and global marketing campaigns.

• Strong background in B2B lead generation and SaaS marketing.

• Experience with AI-powered tools such as:

• ChatGPT

• Gemini

• Claude

• Experience developing departmental budgets and performance KPIs.

• Knowledge of Growth Marketing and Customer Lifecycle Marketing.

• 5 to 8 years
• The applicants should have experience in the following business area(s): Software Company, E-commerce

• Age 28 to 40 years

Age: 28–40 years.

• Strong expertise in:

• o Meta Ads

• o Google Ads

• o LinkedIn Ads

• o YouTube Advertising

• Deep understanding of:

• o Lead Generation

• o Sales Funnels

• o Audience Segmentation

• o Retargeting

• o Conversion Rate Optimization (CRO)

• Hands-on experience with:

• o Google Analytics 4 (GA4)

• o Google Tag Manager (GTM)

• o Search Console

• o Looker Studio

• o Conversion Tracking Systems

• Strong knowledge of:

• o SEO

• o SEM

• o Email Marketing

• o Content Marketing

• o Marketing Automation

• Experience using CRM and Lead Management Systems.

• Excellent leadership, communication, and stakeholder management skills.

• Strong project management and organizational abilities.

• Ability to manage multiple projects simultaneously.

• Excellent written and verbal English communication skills.

• Self-motivated, accountable, and results-oriented.

Strategic Leadership

• Develop and execute comprehensive digital marketing strategies aligned with company objectives.

• Lead, mentor, and manage the Digital Marketing Team to achieve departmental KPIs and business goals.

• Create annual marketing plans, growth strategies, budgets, and performance benchmarks.

• Identify new growth opportunities, market trends, and competitive advantages.

Performance Marketing & Lead Generation

Plan, execute, and optimize campaigns across:

• o Meta (Facebook & Instagram)

• o Google Ads

• o LinkedIn Ads

• o YouTube Ads

• o Other relevant advertising platforms

• Drive qualified lead generation, customer acquisition, and conversion growth

• Monitor and optimize campaign performance to maximize ROI and ROAS.

• Implement audience targeting, retargeting, and conversion optimization strategies.

Analytics & Reporting

• Manage marketing analytics and reporting systems.

• Analyze campaign data, customer behavior, and market trends. • Build dashboards and reports using GA4, Looker Studio, and other tools.

• Present marketing performance reports and strategic recommendations to management.

Cross-Functional Collaboration

• Work closely with Sales, Content, Design, Development, and Management teams.

• Ensure brand consistency across all digital channels.

• Oversee quality control of marketing communications and campaigns.

Innovation & Process Improvement

• Evaluate and implement AI-powered marketing tools and automation platforms.

• Improve marketing workflows, campaign efficiency, and customer journey performance.

• Stay updated with industry best practices and emerging technologies.

• Weekly 2 holidays
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2