Executive- Digital Marketing & Business Support

Job Description

Title: Executive- Digital Marketing & Business Support

Company Name: PeopleScape

Vacancy: 1

Age: 24 to 27 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 50000 - 50000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Multinational Companies, Consulting Firms

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Multinational Companies, Consulting Firms

• Age 24 to 27 years

Position:                                         Executive- Digital Marketing & Business Support

Employment Type:                       Full-time

Reports to:                                     SBU Head
Location:                                         Dhaka Head Office

Required Qualifications:              Bachelor's degree in Marketing, Business Administration, MIS/CIS or a related field.

Strong understanding of Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and SEO tools.

Advanced proficiency in Microsoft PowerPoint and Excel.

Strong knowledge of AI tools such as ChatGPT, Gemini, Claude, Canva AI, Copilot, Midjourney, or similar applications.

Work Experience:                         Minimum 2 years of relevant experience in Digital Marketing, Social Media Management, SEO/SEM, or a similar role.

Monthly Salary:                            Tk. 50,000

Position Summary

We are seeking a dynamic and tech-savvy Digital Marketing Executive to manage the social media presence and SEO/SEM activities of all Strategic Business Units (SBUs) within the Group. The ideal candidate will possess strong digital marketing expertise, excellent analytical skills, and hands-on experience with AI-powered tools. In addition to marketing responsibilities, the candidate should be proficient in PowerPoint and Excel to support reporting, presentations, and business analysis.

Key Responsibilities

Digital Marketing & Social Media Management

• Develop and implement digital marketing and social media strategies for all SBUs.

• Manage and grow the Company's presence across Facebook, LinkedIn, Instagram, YouTube, TikTok, and other relevant platforms.

• Create, schedule, and publish engaging content aligned with business objectives and brand guidelines.

• Increase followers, subscribers, reach,

• engagement, and overall online visibility across all social media channels.

• Monitor social media trends, audience engagement, and competitor activities to identify growth opportunities.

• Respond promptly and professionally to customer inquiries, comments, messages, and reviews received through digital platforms.

• Build and maintain online communities to strengthen customer engagement and brand loyalty.

• Monitor and manage the Company's online reputation and escalate critical issues when necessary.

• Prepare periodic social media performance and engagement reports.

SEO, SEM & Digital Advertising

• Develop and execute SEO strategies to improve website traffic, search rankings, and online visibility.

• Conduct keyword research, competitor analysis, backlink reviews, and website audits.

• Plan, execute, and optimize Google Ads, Meta Ads, and other digital advertising campaigns.

• Monitor campaign performance and maximize return on investment (ROI).

• Coordinate with internal stakeholders and external service providers to improve website content, user experience, and lead generation.

AI Tools & Digital Innovation

• Utilize AI-powered tools for content creation, copywriting, graphic design, video editing, research, and workflow automation.

• Identify and implement innovative AI solutions to enhance marketing effectiveness and operational efficiency.

• Stay updated on emerging AI technologies and recommend relevant applications for business growth.

Business Support & Reporting

• Prepare professional presentations, proposals, and reports using Microsoft PowerPoint.

• Develop dashboards, reports, and data analyses using Microsoft Excel.

• Monitor marketing KPIs and provide actionable insights and recommendations.

• Support SBU Heads and Management with business presentations, performance reviews, and strategic initiatives.

Preferred Skills

• Experience managing digital marketing activities for multiple brands or business units.

• Strong content creation, copywriting, and community management skills.

• Working knowledge of graphic design and video editing software.

• Experience with WordPress, website management, and content management systems.

• Familiarity with CRM platforms, marketing automation tools, and analytics software.

• Self-motivated with the ability to manage multiple projects and deadlines simultaneously.

Key Deliverables

• Growth in followers, subscribers, and online community engagement across all social media platforms.

• Increase in reach, impressions, engagement rate, and audience interactions.

• Timely response and resolution of customer queries and messages received through digital channels.

• Improvement in website traffic, search engine rankings, and lead generation.

• Performance and ROI of SEO, SEM, and digital advertising campaigns.

• Quality, accuracy, and timeliness of reports, dashboards, and management presentations.

• Effective utilization of AI tools to improve productivity, efficiency, and marketing outcomes.

• Contribution to brand visibility, customer engagement, and business growth across all SBUs.