Digital Marketing Manager (B2B SaaS)

Job Description

Title: Digital Marketing Manager (B2B SaaS)

Company Name: Softifybd

Vacancy: 01

Age: At least 22 years

Job Location: Dhaka (Gulshan)

Salary: Tk. 40000 - 50000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Software Company, Direct Selling/Marketing Service Company, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

Published: 2026-07-14

Application Deadline: 2026-08-13

Education:

• Bachelor/Honors

Requirements:

• At least 3 years
• The applicants should have experience in the following business area(s): Software Company, Direct Selling/Marketing Service Company, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

Skills Required: Artificial intelligence (AI),Content Marketing,Digital Marketing,Email Marketing,Facebook marketing,Google Ads,lead generation,Marketing Automation Software,Marketing Strategy,SEO and Digital Marketing

Additional Requirements:

• Age At least 22 years

• Minimum 3+ years of experience in Digital Marketing with proven success in B2B marketing.

• Strong understanding of SaaS marketing funnels and customer acquisition strategies.

• Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and performance marketing.

• Hands-on experience with SEO, AEO, GEO, and AI-driven search optimization.

• Experience with CRM systems and marketing automation platforms.

• Strong analytical mindset with the ability to interpret marketing data and generate actionable insights.

• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Hotjar, and similar analytics platforms.

• Ability to manage marketing budgets and optimize campaign ROI.

• Excellent project management and organizational skills.

• Strong leadership capabilities with experience managing cross-functional teams.

• Excellent written and verbal communication skills in both English and Bangla.

• Self-motivated, proactive, result-oriented, and capable of working in a fast-paced environment.

Responsibilities & Context:

Demand Generation & Lead Acquisition

• Develop and execute high-performing B2B lead generation strategies across Google Ads, Meta Ads, LinkedIn Ads, Email Marketing, SEO, and strategic partnerships.

• Generate qualified Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for multiple SaaS products.

• Build scalable inbound and outbound marketing campaigns to accelerate pipeline growth.

• Collaborate closely with the Sales team to improve lead quality and conversion rates.

Performance Marketing

• Plan, launch, manage, and optimize paid advertising campaigns across Google, Facebook, LinkedIn, and YouTube.

• Continuously monitor campaign performance and optimize key metrics including CPL, CAC, CTR, ROAS, ROI, and Conversion Rate.

• Manage digital marketing budgets efficiently to maximize overall marketing performance.

Content Marketing & Communication

• Develop and execute content strategies for blogs, landing pages, email campaigns, newsletters, case studies, whitepapers, product pages, and social media.

• Create compelling B2B SaaS messaging that effectively communicates product value and drives conversions.

• Work closely with designers, product teams, and sales teams to ensure consistent brand communication.

Marketing Automation & CRM

• Design and manage automated marketing workflows using Zapier, Make (Integromat), n8n, HubSpot, or similar automation platforms.

• Implement lead nurturing, segmentation, CRM automation, customer lifecycle campaigns, and email marketing workflows.

• Improve customer engagement through intelligent marketing automation.

SEO, AEO & Generative Search Optimization

• Lead technical SEO, on-page SEO, and off-page SEO initiatives.

• Optimize websites and content for Search Engines (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

• Implement Schema Markup, Structured Data, Semantic SEO, and AI search optimization strategies.

Analytics, CRO & Optimization

• Analyze marketing performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Hotjar, Microsoft Clarity, and CRM analytics.

• Conduct A/B testing on landing pages, advertisements, email campaigns, and conversion funnels.

• Continuously improve website performance, user experience, conversion rates, and customer retention.

Social Media & Brand Development

• Manage and grow the company's presence across Facebook, LinkedIn, YouTube, and other digital platforms.

• Build strong brand awareness and thought leadership within the B2B SaaS industry.

• Coordinate with creative teams to maintain consistent visual identity and brand messaging.

Go-to-Market (GTM) Strategy

• Develop and execute Go-to-Market strategies for new SaaS product launches.

• Support product positioning, messaging, pricing communication, and launch campaigns.

• Work cross-functionally with Product, Sales, and Customer Success teams.

Team Leadership

• Lead, mentor, and develop the digital marketing team.

• Define KPIs, monitor team performance, and ensure marketing objectives are achieved.

• Prepare performance reports and present strategic insights to management.

Job Other Benifits:

• Medical allowance,Mobile bill,Weekly 2 holidays,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive Salary (Based on Experience & Skills)

• Training & Professional Certification Opportunities

• Career Growth & Leadership Development

• Friendly, Collaborative, and Innovative Work Environment

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales