Job Description

Title: Digital Marketing Manager

Company Name: Advanced Edu

Vacancy: --

Age: 24 to 40 years

Location: Dhaka (Uttara Sector 11)

Salary: Negotiable

Experience:
∎ 2 to 6 years
∎ The applicants should have experience in the following business area(s):Telecommunication, Advertising Agency, IT Enabled Service, BPO/ Data Entry Firm, Manpower Recruitment, Direct Selling/Marketing Service Company, Third Party Auditor (Quality, Health, Environment, Compliance, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

Published: 13 Aug 2024

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 24 to 40 years

Responsibilities & Context:
∎ Strategic & winning digital marketing plan development.
∎ Drive traffic to company pages to websites.
∎ Forecast marketing campaign growth and ROI calculation.
∎ Manage email and social media marketing campaigns.
∎ Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
∎ Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.Digital Strategy Development:
∎ Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
∎ Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
∎ Conduct market research and analysis to identify trends and opportunities in the digital landscape.Content Creation and Management:
∎ Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
∎ Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.SEO and SEM:
∎ Optimize website content and structure for search engines (SEO) to improve organic search rankings.
∎ Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
∎ Perform keyword research and develop strategies to improve search engine visibility.Social Media Marketing:
∎ Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
∎ Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.Email Marketing:
∎ Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
∎ Develop strategies to grow the email subscriber list and improve email engagement rates.Analytics and Reporting:
∎ Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEM rush, and others.
∎ Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI. Paid Advertising:
∎ Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
∎ Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.Collaboration:
∎ The Digital Marketing Manager will play a pivotal role in a cross-functional team environment. This role requires collaboration with various departments within the organization to ensure that marketing strategies are aligned with company goals.Reporting:
∎ The Digital Marketing Manager will report directly to the Managing Director (MD) and will be responsible for providing regular updates on campaign performance and strategic direction.
∎ Overview: We seek a skilled and dynamic Digital Marketing Manager to join our team. We want to hear from you if you have a passion for digital marketing and a proven track record of creating successful campaigns.
∎ Key Responsibilities:
∎ Strategic & winning digital marketing plan development.
∎ Drive traffic to company pages to websites.
∎ Forecast marketing campaign growth and ROI calculation.
∎ Manage email and social media marketing campaigns.
∎ Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
∎ Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.Digital Strategy Development:
∎ Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
∎ Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
∎ Conduct market research and analysis to identify trends and opportunities in the digital landscape.Content Creation and Management:
∎ Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
∎ Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.SEO and SEM:
∎ Optimize website content and structure for search engines (SEO) to improve organic search rankings.
∎ Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
∎ Perform keyword research and develop strategies to improve search engine visibility.Social Media Marketing:
∎ Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
∎ Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.Email Marketing:
∎ Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
∎ Develop strategies to grow the email subscriber list and improve email engagement rates.Analytics and Reporting:
∎ Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEM rush, and others.
∎ Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI. Paid Advertising:
∎ Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
∎ Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.Collaboration:
∎ The Digital Marketing Manager will play a pivotal role in a cross-functional team environment. This role requires collaboration with various departments within the organization to ensure that marketing strategies are aligned with company goals.Reporting:
∎ The Digital Marketing Manager will report directly to the Managing Director (MD) and will be responsible for providing regular updates on campaign performance and strategic direction.

Skills & Expertise:

Employment Status: Full Time

Job Location: Dhaka (Uttara Sector 11)

Company Information:
∎ Advanced Edu
∎ Level 2, House 4, Road 5, Sector 11, Uttara, Dhaka

Address::
∎ Level 2, House 4, Road 5, Sector 11, Uttara, Dhaka

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 21 Aug 2024

Category: IT/Telecommunication