Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Easy Fashion Ltd

Vacancy: 01

Age: At most 30 years

Job Location: Dhaka (Shantinagar)

Salary: Tk. 25000 - 30000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Boutique/ Fashion, E-commerce

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Science (BSc) in Data Science, Computer Science

• Relevant professional certifications (Google Ads, Meta Blueprint, HubSpot) are a strong advantage

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Boutique/ Fashion, E-commerce

• Age At most 30 years
• Only Male

• Deep hands-on experience with Meta Ads Manager, Google Ads Manager, and YouTube Advertising.

• Strong understanding of Google Analytics (GA4), Meta Pixel setup, and custom conversion tracking.

• Excellent data analysis skills with the ability to turn complex spreadsheets into clear, actionable business insights.

• Proven track record of managing significant ad budgets effectively without overspending.

• Ability to work under pressure

         Multi-Platform Paid Advertising

• Plan, launch & manage paid campaigns on Facebook, Instagram, Google (Search, Display, Shopping) and YouTube.

• Build & optimize Meta Ads via Business Manager — campaign structure, targeting, creatives & budgets.

• Run Google Ads (Search, Display, Performance Max, YouTube) and conduct regular A/B testing.

• Monitor daily ad spend to ensure efficient budget utilization.

        Strategy & Campaign Planning

• Develop digital marketing strategies aligned with sales targets and brand goals.

• Identify target customer segments using demographic, behavioral & interest-based data.

• Plan seasonal campaigns (Eid, Winter, Puja, Sales) and product launches in advance.

• Brief design & content teams to produce effective ad creatives for fashion audiences.

        Performance Tracking & Reporting

• Track key metrics: ROAS, CTR, CPC, CPA, CPM & conversion rate.

• Prepare weekly & monthly reports with actionable insights.

• Use GA4, Meta Business Suite & Google Search Console for traffic & conversion analysis.

        Audience Research & Targeting

• Research audience behavior, fashion trends & competitor strategies.

• Build Custom, Lookalike & Retargeting Audiences on Meta and Google.

• Set up & manage Meta Pixel and Google Tag Manager for accurate tracking.

        E-Commerce & Conversion Optimization

• Drive targeted traffic and optimize the full sales funnel for better ROI.

• Collaborate with the web team on landing pages, product pages & checkout flows.

• Manage Google Shopping & Dynamic Product Ads to maximize product visibility.

        Social Media Growth & Brand Visibility

• Grow brand awareness & followers through paid social strategies.

• Coordinate with content teams for amplified reach.

• Maintain consistent brand voice & identity across all ad channels.

         Budget Management & ROI Optimization

• Allocate & manage ad budget across platforms based on performance data.

• Optimize campaigns to reduce CPA and maximize ROAS continuously.

• Identify underperforming campaigns and make real-time data-driven adjustments.

• Salary Review: Yearly
• Festival Bonus: 2

• As per company policy