Performance Marketing Executive (Fashion and E-commerce)

Job Description

Title: Performance Marketing Executive (Fashion and E-commerce)

Company Name: Easy Fashion Ltd

Vacancy: --

Age: At most 35 years

Job Location: Dhaka (Shantinagar)

Salary: Negotiable

Experience:

• At least 5 years

• Bachelor of Commerce (BCom) in Marketing
• Bachelor of Business Administration (BBA)
• Bachelor of Science (BSc) in Data Science, Computer Science

• Relevant professional certifications (Google Ads, Meta Blueprint, HubSpot) are a strong advantage

• Education will be Relaxable for highly experienced candidates

• At least 5 years

• Age At most 35 years

• Deep hands-on experience with Meta Ads Manager, Google Ads Manager, and YouTube Advertising.

• Strong understanding of Google Analytics (GA4), Meta Pixel setup, and custom conversion tracking.

• Excellent data analysis skills with the ability to turn complex spreadsheets into clear, actionable business insights.

• Proven track record of managing significant ad budgets effectively without overspending.

• Ability to work under pressure

Multi-Platform Paid Advertising

• Plan, launch & manage paid campaigns on Facebook, Instagram, Google (Search, Display, Shopping) and YouTube.

• Build & optimize Meta Ads via Business Manager — campaign structure, targeting, creatives & budgets.

• Run Google Ads (Search, Display, Performance Max, YouTube) and conduct regular A/B testing.

Strategy & Campaign Planning

• Develop digital marketing strategies aligned with sales targets and brand goals.

• Plan seasonal campaigns (Eid, Winter, Puja, Sales) and product launches in advance.

• Brief design to content team to produce effective ad creatives for fashion audiences.

Performance Tracking & Reporting

• Track key metrics: ROAS, CTR, CPC, CPA, CPM & conversion rate.

• Prepare weekly & monthly reports with actionable insights using GA4, Meta Business Suite & Google Search Console.

Audience Research & Targeting

• Research & Build Custom, Lookalike & Retargeting Audiences on Meta and Google.

• Set up & manage Meta Pixel and Google Tag Manager for accurate tracking.

E-Commerce & Conversion Optimization

• Optimize the full sales funnel and manage Google Shopping & Dynamic Product Ads.

• Collaborate with the web team on landing pages, product pages & checkout flows.

Social Media Growth & Brand Visibility

• Grow brand awareness & followers through paid social strategies.

• Maintain consistent brand voice & identity across all ad channels.

Budget Management & ROI Optimization

• Allocate & manage ad budget across platforms based on performance data.

• Continuously optimize campaigns to reduce CPA, maximize ROAS & make real-time adjustments.

• Festival Bonus: 2

• As per company policy