Group Head of Marketing & Communications

Job Description

Title: Group Head of Marketing & Communications

Company Name: Rahimafrooz Bangladesh Limited

Vacancy: --

Age: At least 35 years

Job Location: Dhaka

Salary: --

Experience:

• At least 12 years
• The applicants should have experience in the following business area(s): Group of Companies, Automobile, Battery, Storage cell, Tyre manufacturer, Dry cell (Battery), Motor Workshop, Power

Bachelor’s or master’s degree in marketing, Communications, Public Relations, journalism or in any relevant field.

• At least 12 years
• The applicants should have experience in the following business area(s): Group of Companies, Automobile, Battery, Storage cell, Tyre manufacturer, Dry cell (Battery), Motor Workshop, Power

• Age At least 35 years

• 12+ years of progressive experience in marketing and communications.

• Strong in brand management, media relations, crisis communication and executive messaging.

• Hands-on experience in digital marketing, social media and analytics.

• Excellent written and spoken English and Bangla.

• 5+ years in a Group or enterprise-level similar role, ideally in a multi-business organization.

• An established network with media and stakeholders in Bangladesh.

• Executive education/certification in Reputation Management, Digital Communication, Corporate Communication, or Leadership Communication will be an added advantage.

Since 1954, Rahimafrooz has been one of Bangladesh`s most respected and diversified business groups. For 72 years, we have built businesses and brands on entrepreneurship, excellence and ethical practice. Our values guide us to how we work with customers, partners and each other.

At Rahimafrooz, we are committed to “Enriching Lives with Your Trust.”

We offer talented professionals the chance to lead, innovate and create impact on scale, in a trusted, performance-driven and purpose-led organization.

ROLE OVERVIEW

This role will be in a Group-level team, responsible for building and leading the Group’s marketing, brand and corporate communications function. The role will focus on strengthening Rahimafrooz’s brand equity and stakeholder trust.

The role will own the Group brand and corporate voice, while working closely with the marketing teams across the Business Units. It will establish common standards, share expertise and support business growth, while the Business Units continue to own their respective product marketing.

KEY RESPONSIBILITIES

Strategy and brand

• Develop and deliver an integrated Group marketing, brand and communications strategy, aligned with the Group`s vision and annual business plans.

• Own the “Rahimafrooz” brand.  Lead and strengthen the brand as a prominent, trusted, and distinctive corporate brand. Establish and enforce consistent brand guidelines and governance across all business units.

• Partner with business unit marketing teams on positioning, market insight and data-driven marketing, so that business unit brands and the Group brand support each other.

Corporate communications and PR

• Own corporate reputation, media relations and press activity.

• Lead crisis communication planning and response.

• Build thought leadership and visibility for the Group and its senior leaders.

• Manage engagement with key external stakeholders, including media, industry bodies, partners and the community.

Digital and content

• Lead the Group`s digital presence, including website, social media and content.

• Use analytics to measure performance and improve results.

Internal communication and culture

• Lead internal and leadership communication across the Group.

• Plan corporate events and support culture and engagement initiatives.

• Build a strong employer brand to attract and keep talent.

Corporate materials

• Deliver high-quality corporate materials, including the annual report, investor materials and leadership communications.

Team, agencies and budget

• Build and lead a high-performing Group marketing and communications team.

• Select and manage agencies and partners, with clear performance targets and return on investment.

• Manage the Group marketing and communications budget.

Integrity in communication

• Make sure all Group communication is truthful, fair and responsible, and protects the trust the Rahimafrooz name has earned.

JOB LOCATION:

Head Office, Rahimafrooz (Bangladesh) Limited

Azed Chamber, 13 Mohakhali C/A, Dhaka-1212

• Competitive salary and benefits package

• Business performance bonus and two festival bonuses

• Performance-based career growth

• Two-day weekend, Casual, earned, sick, hajj and maternity leave

• Contributory Provident Fund, Gratuity and Income tax

• Life insurance & Health insurance

• WPPF and other benefits as per company policy