Digital Marketing & Ads Specialist

Job Description

Title: Digital Marketing & Ads Specialist

Company Name: Technosoft Informatics Ltd

Vacancy: 2

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service

• Bachelor/Honors
• Diploma
• Diploma

• 1 to 3 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service

• Age At least 25 years

Job Context:

Technosoft Informatics Ltd is looking for a data-driven Digital Marketing Specialist with deep expertise in paid advertising. The primary focus of this role is to drive high-quality leads for our software products (Techno POS, Techno RMS, and Pharmacy Management Software). If you are an expert at scaling Meta Ads and Google PPC to achieve a high ROI, we want to hear from you.

Job Responsibilities:

• Campaign Management: Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads.

• Lead Generation: Focus on B2B lead generation strategies to find potential clients for our POS and others software solutions.

• Technical Setup: Implement and manage Meta Pixel, Conversion API (CAPI), and Google Tag Manager for accurate tracking.

• Performance Optimization: Conduct A/B testing on ad creatives, headlines, and landing pages to reduce Cost Per Lead ($CPL$).

• Retargeting: Develop sophisticated remarketing funnels to convert website visitors into trial users or customers.

• Content Collaboration: Work with the design team to ensure ad creatives (static/video) are optimized for high Click-Through Rates ($CTR$).

• Data Analysis: Monitor daily performance and provide weekly reports on Ad Spend vs. Leads generated.