Digital Marketer

Job Description

Title: Digital Marketer

Company Name: Arif Academy Inc

Vacancy: 2

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 15000 - 25000 (Monthly)

Experience:

• At least 1 year
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

• Bachelor/Honors
• Bachelor/Honors

• At least 1 year
• The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup

Requirements (Skills & Experience):

• Experience: 2+ years in digital marketing, preferably in EdTech, online coaching, or language learning sectors.

Technical Skills:

• Proficiency with Google Analytics & Search Console to track traffic and conversion rates.
• Experience with email marketing tools.
• Basic graphic design (Canva/Photoshop) and video editing skills (CapCut/Premiere) for social content.

Soft Skills:

• Ability to communicate effectively with a diverse, international audience of non-native English speakers.
• Understanding the "pain points" of IELTS students (fear of failure, deadline pressure) to write copy that resonates.
• Proven track record of selling digital courses or info-products.
• Familiarity with the IELTS exam structure (Academic vs. General Training).
• Experience managing student communities on Telegram or Discord.
• Knowledge of SEO strategies specifically for educational keywords.

Job Description:

We are looking for a Digital Marketer to grow our online IELTS/Spoken English school. You will be responsible for the entire student acquisition funnel—from creating content that builds trust with test-takers to managing paid ads and optimizing our email automation.

Core Responsibilities

• Develop and execute a content calendar focused on high-value IELTS topics.

• Create engaging short-form and long-form educational guides (blogs/YouTube) that showcase our teaching expertise.

• Manage "Social Proof" by collecting and showcasing student success stories and testimonial videos.

Lead Generation & Funnel Management:

• Design and optimize lead magnets to capture student emails.

• Manage WhatsApp, Email marketing automation (drip campaigns) to nurture free users into paid course enrollees.

Paid Acquisition (PPC):

• Run targeted ad campaigns on Facebook/Instagram (retargeting website visitors) and Google Ads (targeting keywords like "IELTS online course" or "IELTS preparation").

• Monitor ROI (Return on Investment) and CPA (Cost Per Acquisition) to ensure profitable student enrollment.

Community Management:

• Engage with students in our social media comments, Facebook Groups, or Telegram channels to build community and trust.

• Answer pre-sales questions via DMs or email with a helpful, consultative tone.