Digital & E-Commerce Manager - Fashion Retail

Job Description

Title: Digital & E-Commerce Manager - Fashion Retail

Company Name: Closet Social Limited

Vacancy: 01

Age: 28 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Chain shop, Retail Store

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Chain shop, Retail Store

• Age 28 to 35 years

• 3–5 years of hands-on experience in E-Commerce, Online Trading, or Digital Commerce.
• Experience in fashion, lifestyle, retail, or FMCG industries will be preferred.
• Proven track record of driving online sales growth and improving conversion performance.
• Strong knowledge of Shopify or similar e-commerce platforms.
• Expertise in digital merchandising and online trading.
• Hands-on experience with Google Analytics 4 (GA4).
• Strong understanding of Meta Ads, Google Ads, CRM, email marketing, and performance marketing.
• Advanced proficiency in Microsoft Excel.
• Experience with BI tools such as Power BI or Looker is an advantage.
• Strong commercial acumen with excellent analytical and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Commercial mindset with strong business ownership.
• High attention to detail and execution excellence.
• Data-driven decision-making capability.
• Proactive, self-motivated, and results-oriented.
• Passion for fashion retail and customer experience.

Key Performance Indicators (KPIs)

• Online Revenue Growth
• Conversion Rate
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Average Order Value (AOV)
• Gross Margin
• Website Traffic Quality
• Cart Abandonment Rate
• Stock Availability & Sell-through
• Order Fulfillment SLA
• Customer Retention & Repeat Purchase Rate

Job Summary

We are seeking a commercially driven and analytical E-Commerce Manager to lead and grow our online business in Bangladesh. The ideal candidate will own the end-to-end e-commerce operation, driving online sales, enhancing customer experience, optimizing digital merchandising, and delivering sustainable revenue growth. This role requires hands-on execution, strong analytical capabilities, and close collaboration with cross-functional teams including Marketing, Buying, Supply Chain, Customer Service, and Technology.

Key Responsibilities

Commercial & Business Performance

• Own and deliver online sales, revenue, profitability, conversion rate, Average Order Value (AOV), and traffic growth targets.

• Monitor daily commercial performance and implement strategies to maximize revenue.

• Develop and execute promotional campaigns, pricing strategies, and seasonal offers to achieve business objectives.

• Prepare weekly and monthly performance reports with actionable recommendations.

Website & Merchandising

• Manage website merchandising, product categorization, search optimization, product launches, pricing, and promotional campaigns.

• Ensure product availability, inventory synchronization, and timely product uploads.

• Optimize customer journeys, navigation, checkout flow, and user experience to improve conversion and reduce cart abandonment.

• Maintain high-quality product content, imagery, descriptions, and SEO best practices.

Digital Marketing & Customer Acquisition

• Execute and optimize digital marketing campaigns across Meta, Google, CRM, email marketing, and affiliate channels.

• Work closely with internal marketing teams or external agencies to achieve ROAS and Customer Acquisition Cost (CAC) targets.

• Support customer retention initiatives through CRM campaigns and personalized marketing.

Analytics & Reporting

• Analyze website performance using GA4, Shopify Analytics, Excel, and Business Intelligence tools.

• Monitor customer behavior, conversion funnels, sales trends, and campaign performance.

• Present commercial insights and recommend data-driven actions to improve business performance.

Marketplace Management

• Manage performance across online marketplaces including Daraz and other local e-commerce platforms.

• Optimize product assortment, pricing, promotions, and visibility to maximize marketplace sales.

Cross-functional Collaboration

• Execute the commercial calendar in collaboration with Marketing, Buying, Supply Chain, Customer Service, and Operations.

• Coordinate inventory planning to ensure optimal stock availability.

• Support seamless order fulfillment and enhance overall customer satisfaction.