Title: Digital & E-Commerce Manager – Bangladesh (Fashion Retail)
Company Name: Closet Social Limited
Vacancy: 01
Age: 28 to 35 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Job Summary
We are seeking a commercially driven and analytical E-Commerce Manager to lead and grow our online business in Bangladesh. The ideal candidate will own the end-to-end e-commerce operation, driving online sales, enhancing customer experience, optimizing digital merchandising, and delivering sustainable revenue growth. This role requires hands-on execution, strong analytical capabilities, and close collaboration with cross-functional teams including Marketing, Buying, Supply Chain, Customer Service, and Technology.
Key Responsibilities
Commercial & Business Performance
● Own and deliver online sales, revenue, profitability, conversion rate, Average Order Value (AOV), and traffic growth targets.
● Monitor daily commercial performance and implement strategies to maximize revenue.
● Develop and execute promotional campaigns, pricing strategies, and seasonal offers to achieve business objectives.
● Prepare weekly and monthly performance reports with actionable recommendations.
Website & Merchandising
● Manage website merchandising, product categorization, search optimization, product launches, pricing, and promotional campaigns.
● Ensure product availability, inventory synchronization, and timely product uploads.
● Optimize customer journeys, navigation, checkout flow, and user experience to improve conversion and reduce cart abandonment.
● Maintain high-quality product content, imagery, descriptions, and SEO best practices.
Digital Marketing & Customer Acquisition
● Execute and optimize digital marketing campaigns across Meta, Google, CRM, email marketing, and affiliate channels.
● Work closely with internal marketing teams or external agencies to achieve ROAS and Customer Acquisition Cost (CAC) targets.
● Support customer retention initiatives through CRM campaigns and personalized marketing.
Analytics & Reporting
● Analyze website performance using GA4, Shopify Analytics, Excel, and Business Intelligence tools.
● Monitor customer behavior, conversion funnels, sales trends, and campaign performance.
● Present commercial insights and recommend data-driven actions to improve business performance.
Marketplace Management
● Manage performance across online marketplaces including Daraz and other local e-commerce platforms.
● Optimize product assortment, pricing, promotions, and visibility to maximize marketplace sales.
Cross-functional Collaboration
● Execute the commercial calendar in collaboration with Marketing, Buying, Supply Chain, Customer Service, and Operations.
● Coordinate inventory planning to ensure optimal stock availability.
● Support seamless order fulfillment and enhance overall customer satisfaction.
Educational Requirements
● Bachelor’s degree in Business Administration, Marketing, E-Commerce, Management, or a related discipline.
● MBA will be considered an advantage.
Experience Requirements
● 3–5 years of hands-on experience in E-Commerce, Online Trading, or Digital Commerce.
● Experience in fashion, lifestyle, retail, or FMCG industries will be preferred.
● Proven track record of driving online sales growth and improving conversion performance.
Job Requirements
● Strong knowledge of Shopify or similar e-commerce platforms.
● Expertise in digital merchandising and online trading.
● Hands-on experience with Google Analytics 4 (GA4).
● Strong understanding of Meta Ads, Google Ads, CRM, email marketing, and performance marketing.
● Advanced proficiency in Microsoft Excel.
● Experience with BI tools such as Power BI or Looker is an advantage.
● Strong commercial acumen with excellent analytical and problem-solving skills.
● Ability to manage multiple priorities in a fast-paced environment.
● Excellent communication and stakeholder management skills.
Key Performance Indicators (KPIs)
● Online Revenue Growth
● Conversion Rate
● Return on Ad Spend (ROAS)
● Customer Acquisition Cost (CAC)
● Average Order Value (AOV)
● Gross Margin
● Website Traffic Quality
● Cart Abandonment Rate
● Stock Availability & Sell-through
● Order Fulfillment SLA
● Customer Retention & Repeat Purchase Rate
Additional Requirements
● Commercial mindset with strong business ownership.
● High attention to detail and execution excellence.
● Data-driven decision-making capability.
● Proactive, self-motivated, and results-oriented.
● Passion for fashion retail and customer experience.