Head of Marketing – Food & FMCG

Job Description

Title: Head of Marketing – Food & FMCG

Company Name: Singapore-Based Food Trading & Distribution Business

Vacancy: 1

Age: 30 to 40 years

Job Location: Singapore

Salary: Tk. 250000 (Monthly)

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Freight forwarding

• Bachelor/Honors

• Bachelor’s in any discipline.

• 8 to 10 years
• The applicants should have experience in the following business area(s): Freight forwarding

• Age 30 to 40 years

Experience:

• Minimum 8–10 years of Food (Packaged), FMCG sales experience, preferably in Bangladesh.

• At least 2 years in a senior sales management position, such as Regional Sales Manager, Zonal Sales Manager, National Sales Manager, or an equivalent role.

• Conversant with SAP or Similar software is mandatory.

• Valid driving License (Bike & Car) with minimum I year driving experience.

• Mindset to work overseas with average 15 days home leave per annum.

• Fluency in English is a must.

Additional Requirements:

• Strong experience in traditional trade, including direct dealings with shopkeepers, retailers, wholesalers, and distributors.

• Demonstrated ability to manage order collection, product distribution, payment recovery, and outstanding receivables.

• Previous experience with cookies, biscuits, beverages, edible oils, packaged foods, or similar FMCG products is strongly preferred.

• A proven track record of achieving sales targets, expanding distribution networks, and improving sales productivity.

• Strong leadership, negotiation, communication, planning, and problem-solving skills.

• Good understanding of the Bangladesh retail and wholesale distribution market.

• Willingness to relocate to Singapore and work there, subject to applicable employment and immigration requirements.

• Candidates with experience working for established FMCG manufacturers or distributors in Bangladesh will be given preference.

• A team of 20 or 30 sales representatives and field personnel.

• Distributor and wholesale networks.

• High-volume consumer goods with frequent retail orders.

• Cash sales, credit sales, and systematic recovery of outstanding payments.

• Sales operations involving multiple product categories.

• The above team size and territory experience are preferred benchmarks, not mandatory minimums.

About the Position:

We are a Singapore-based food trading and distribution business dealing in a range of fast-moving consumer goods (FMCG), including cookies, snacks, beverages, edible oils, and other packaged food products.

We are looking for an experienced and commercially driven Head of Marketing to lead and expand our sales and distribution operations.

The ideal candidate will have a strong track record in Bangladesh's Food & FMCG industry, having managed a large area, supervised a sizeable team of sales man, developed extensive relationships with shopkeepers, and maintained strict control over regional Sales.

This position is particularly suitable for a senior sales professional currently working as Head with an established FMCG company in Bangladesh who is ready to take on a leadership role in an international business environment.

Work Place: Office & Field

Key Responsibilities:

Sales Leadership & Business Development:

• Develop and implement sales strategies to achieve revenue sales performance & AR management.

• Lead, motivate, and manage a large team of sales representatives.

• Drive business growth across retail, wholesale, traditional trade, and distribution channels.

• Identify new markets, expand distribution coverage, and increase turn over.

• Establish sales targets and performance indicators for individual salespeople.

Retail & Distribution Management:

• Build and maintain strong relationships with shopkeepers, retailers, wholesalers.

• Oversee daily order collection, order processing, product delivery, and retail market coverage.

• Ensure effective execution of sales routes, outlet coverage, product placement, and merchandising activities.

• Monitor sales man performance to maximize sales opportunities.

• Develop an effective distribution network to increase market penetration.

Payment Collection & Credit Control:

• Ensure timely collection of payments from retailers, wholesalers, and distributors.

• Monitor customer credit limits, outstanding balances, overdue payments, and receivables.

• Establish effective procedures for sales collection and follow-up on overdue accounts.

• Established zero bad debts and ensure disciplined credit management across the sales team.

• Balance sales growth with sound financial control and cash flow management.

Sales Performance & Reporting:

• Monitor daily, weekly, and monthly sales performance against targets.

• Analyze sales trends, market demand, competitor activities, and customer feedback.

• Prepare sales forecasts, budgets, and management reports.

• Evaluate the performance of individual salespeople and implement corrective actions.

• Coordinate with management, procurement, logistics, warehouse, and finance teams to ensure smooth business operations.

• Performance-based incentives linked to sales growth, profitability, and collection efficiency.

• Opportunity to lead and develop an international FMCG business.

• Relocation and employment arrangements to be discussed with the selected candidate.