Content Writer/Content Writing Specialist

Job Description

Title: Content Writer/Content Writing Specialist

Company Name: Ray Advertising

Vacancy: 03

Age: 21 to 40 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 20000 - 40000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Higher Secondary
• A Level
• Diploma
• Bachelor/Honors
• Masters

• 3 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Age 21 to 40 years

Key Capabilities:

• Ability to understand and adapt to various audience psychologies.
• Ability to translate complex ideas into simple, impactful language tailored to specific audiences.
• Skilled at crafting content that prompts action, whether it's signing up, calling, or purchasing.
• Strong research skills to gather insights and stay updated on industry trends.
• Detail-oriented with a knack for identifying nuances that elevate content quality.
• Strong analytical mindset to interpret content performance data and make informed decisions.
• Sharp, adaptable, and quick to learn industry-specific language and trends.
• Results-driven with a focus on achieving engagement and performance targets.
• Passionate about creating content that resonates with audiences and drives action.

Ray Advertising is searching for a driven and articulate Content Writer/Content Writing Specialist/ Content Developer/ Content Writing Strategist/ Content Writing Expert to join our team in a WORK FROM HOME opportunity.

This position involves night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time.

About Us:

• Ray Advertising, a distinguished performance marketing agency, was founded in 2019 in Redding, California, along with our local presence in Bogura, Bangladesh. Over the years we have emerged as a leading high-performance advertising network specializing in Pay Per Call, affiliate marketing, and lead generation. Our Pay Per Call service, consistently ranked #1, offering unmatched volume and quality for advertisers. Our media buyers excel in affiliate marketing, forging strong relationships with major brands in insurance, home services, finance, legal, mass tort, nutra, and more.

Our vision and mission:

• Our vision is to provide unmatched quality and volume in pay per call, and constantly deliver high-performance affiliate marketing and lead generation solutions. We aim to empower our clients with innovative, results-driven strategies that build long-lasting client relationships and drive sustainable growth across our verticals. Our company's mission is to keep our reputation as the number 1 hub for pay-per-call networks in the world as we are now, and utilize our portfolio of strategies to excel in our offerings in the fields of lead generation and affiliate marketing.

Position Overview:

• Ray Advertising is seeking a highly skilled and creative Content Writer/Content Writing Specialist/ Content Developer/ Content Writing Strategist/ Content Writing Expert to craft SEO-friendly, audience-focused content that drives engagement and results. The ideal candidate will have a strong understanding of audience psychology, enabling them to produce compelling copy for digital ads, email outreach, and marketing collateral tailored to our diverse verticals, including insurance, home services, finance, legal, mass tort, and nutra. This is not a traditional blogging role but a performance-driven position requiring exceptional adaptability and insight into industry dynamics.

Key Responsibilities:

• Create SEO-optimized content for websites, landing pages, digital ads, and email campaigns to enhance organic visibility and user engagement.
• Develop compelling and action-oriented copy for advertising campaigns targeting advertisers, buyers, and consumers.
• Conduct thorough audience research to craft content that resonates with target demographics across various industries.
• Collaborate with marketing, design, and media-buying teams to align content with campaign objectives and brand voice.
• Monitor industry trends and adapt writing strategies to stay competitive and relevant.
• Proofread and edit content to ensure grammatical accuracy, clarity, and compliance with brand guidelines.
• Conduct keyword research and incorporate relevant terms to improve content ranking and discoverability.
• Develop scripts and copy for video, social media, and multimedia content to support cross-channel campaigns.
•  Analyze content performance metrics and refine strategies to optimize engagement and conversion rates.

• Competitive salary (negotiable based on experience)

• Annual performance bonuses and salary increments

• Generous vacation and sick leave policy

• Yearly festival bonus

• Professional certification support

• International vacation opportunities

• Yearly holidays in line with Bangladesh and the US calendar

• Leadership training directly from the CEO (monthly)