Content Writer (Web & Blog)

Job Description

Title: Content Writer (Web & Blog)

Company Name: A Multinational Company

Vacancy: 04

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Educational Qualification can be relaxed for deserving candidates.
∎ Proven work experience as a Content Writer, Copywriter or similar role
∎ Portfolio of published articles
∎ Experience doing research using multiple sources
∎ Familiarity with web publications
∎ Excellent writing and editing skills in English
∎ Hands-on experience with Content Management Systems (e.g. WordPress)
∎ Ability to meet deadlines
∎ BSc in Marketing, English, Journalism or related field
∎ Skills Required: Content writing, Digital Marketing (Social Media Marketing), Search Engine Optimization, SEO, SEO and Digital Marketer, Social Media Marketing, Web Developer/ Web Designer

Experience Requirements:
∎ 2 to 5 year(s)
∎ The applicants should have experience in the following area(s): Content writing, Create Content, Digital Marketing (Social Media Marketing), Facebook Live Presenter, Search Engine Optimization, SEO, SEO and Digital Marketer, Web Developer/ Web Designer, Web Services
∎ The applicants should have experience in the following business area(s): IT Enabled Service, Software Company

Job Context:
∎ Research industry-related topics (combining online sources, interviews and studies)
∎ Write clear marketing copy to promote our products/services
∎ Prepare well-structured drafts using Content Management Systems
∎ Proofread and edit blog posts before publication
∎ Submit work to editors for input and approval
∎ Coordinate with marketing and design teams to illustrate articles
∎ Conduct simple keyword research and use SEO guidelines to increase web traffic
∎ Promote content on social media
∎ Identify customers’ needs and gaps in our content and recommend new topics
∎ Ensure all-around consistency (style, fonts, images and tone)
∎ Update website content as needed

Job Responsibilities:
∎ Conducting in-depth research on industry-related topics in order to develop original content.
∎ Developing content for blogs, articles, product descriptions, social media, and the company website.
∎ Assisting the marketing team in developing content for advertising campaigns.
∎ Proofreading content for errors and inconsistencies.
∎ Editing and polishing existing content to improve readability.
∎ Conducting keyword research and using SEO best practices to increase traffic to the company website.
∎ Creating compelling headlines and body copy that will capture the attention of the target audience.
∎ Identifying customers’ needs and recommending new content to address gaps in the company's current content.
∎ Content Writing (Bangla & English)
∎ Graphics Design (Photoshop, Illustrator)
∎ Digital Marketing
∎ Presentation (Social Media)
∎ After the editorial check, post them on the wordpress blog.
∎ Assist with special projects as they arise. This will include the launch of a offers, sales & promotions.
∎ Video Editing.
∎ YouTube marketing.
∎ Plan, develop and implement our SEO strategy
∎ Work towards organic search optimization and ROI maximization
∎ Regularly perform thorough keywords research
∎ Identify key SEO KPIs
∎ Monitor redirects, click rate, bounce rate, and other KPIs
∎ Prepare and present reports regularly
∎ Identify our buyer persona to better target identified audiences
∎ Identify problems and deficiency and implement solutions in a timely manner
∎ Suggest improvements for process and productivity optimization
∎ Work with web developers and marketing teams to properly implement SEO best practices
∎ Stay up to date with the latest SEO and digital marketing latest trends and best practices
∎ Keep pace with SEO, search engine, social media and internet marketing industry trends and develop Communication to clients, team, and management on strategy/project development, timelines, and results.
∎ Develop link building strategy for the projects.
∎ Monitor the targeted keywords and ensure the growth.
∎ Research ideas and facts depending on the type of content/topic assigned or given keyword.
∎ Write fresh and unique content based on research by following instructions provided for each type of article/content.
∎ Able to deliver high-quality articles with technical details.
∎ Prepare html mock ups for application development.
∎ An in-depth understanding of PPC, Google AdWords, Google Analytics & Webmaster Tools.
∎ Support for existing clients to solve all technical problem.
∎ Develop ideas derived from online/offline research and organize the same on paper or computer applications.
∎ Proofread content for errors or additions and ensure that content is written per instructions.
∎ Manage user-generated content on social media sites.
∎ Rewrite, paraphrase or write content from scratch depending on specific instructions. provided by the project manager.
∎ Debug-Trace-Fix application UI flaws/bugs.
∎ Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
∎ Implement search engine optimization recommendations.

Additional Requirements:
∎ Must have excellent written skills in English and also editing and proofreading abilities.
∎ Person with disability are encouraged to apply

Salary:
∎ Negotiable
∎ Salary will be determined based on the skills and value you bring to the table.

Compensation & Other Benefits:
∎ Performance bonus, Over time allowance
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 24 Feb 2022

Company Information:
∎ 25 Jan 2022
∎ A Multinational Company
∎ Business : Eicra Soft Ltd is a Web Design and Web based application development firm. We also provide Domain Registration and Hosting commercially.

Category: IT/Telecommunication

: Interested candidates who feel confident and are interested in building up a career in SEO cum Content Marketing sector are requested to apply online.

Source: bdjobs.com

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