Content Development & Digital Marketing Officer

Job Description

Title: Content Development & Digital Marketing Officer

Company Name: Youth Employment & Skill Development Institute (YESDI)

Vacancy: 1

Age: 20 to 35 years

Job Location: Dhaka

Salary: Tk. 20000 - 25000 (Monthly)

Experience:

Published: 2026-04-25

Application Deadline: 2026-04-28

Education:

• Diploma

• Diploma/Equivalent

• Age 20 to 35 years

• Experience: 6 months – 1 year

• Graphic design tools: proficiency with Adobe Photoshop and Illustrator or Figma; able to produce source files, export web-ready assets (PNG/JPG/SVG) and design templates for recurring use.

• Content management and scheduling: familiarity with Meta Business Suite, Hootsuite, Buffer, Later, or equivalent; able to maintain a content calendar and schedule multi-platform posts with variants per platform.

• Digital advertising basics: working knowledge of Meta Ads Manager and basic campaign setup (audiences, budgets, creatives), ability to read ad reports and recommend simple optimizations (ad creative swap, audience narrowing, bid adjustments).

• Analytics and reporting: comfortable with Google Analytics (basic reports), social native insights, and spreadsheet-based KPI summaries; able to prepare short monthly performance notes with top 3 learnings and recommended next steps.

• Brand implementation: apply brand guidelines consistently—colors, typography, logo usage, tone and messaging—across all creatives and channels.

• Basic web/content formatting: understanding of image/video size requirements for web and LMS pages, ability to prepare compressed assets without visible quality loss (e.g., export settings for web images and MP4 H.264 for video).

• Strong written and verbal communication: craft concise social captions, brief campaign summaries, and collaborate clearly with program colleagues and stakeholders.

• Creativity and visual judgement: translate program value into engaging visuals and narratives; suggest creative directions supported by rationale and audience fit.

• Time management and prioritization: manage multiple content streams, meet publication deadlines, and handle ad-hoc requests without compromising planned deliveries.

• Attention to detail: maintain consistency in branding, check exports for visual defects, and proof captions/copy for errors before publishing.

• Adaptability and learning mindset: iterate quickly on creative tests, adopt new platform features, and accept feedback to improve outputs.

• Stakeholder coordination: gather assets and approvals from program teams, respect content sensitivity and privacy when publishing participant stories.

Working Hours: 8

Working Shift: Day Shift

Job Responsibilities:

• Design eye-catching promotional assets—banners, posters, cards, flyers, and digital creatives—tailored for the website and social media channels (Facebook, LinkedIn, YouTube, etc.).

• Create and edit short-form videos, reels, and course promos, optimizing format and pacing for each platform.

• Maintain and update YESDI’s social media pages daily, schedule content, and engage promptly with audience interactions.

• Plan, launch, and manage digital marketing campaigns for courses, events, and initiatives, monitoring performance and adjusting tactics for better results.

• Ensure consistent visual identity and messaging across YESDI, E-Polytechnic, and associated initiatives by applying brand guidelines thoughtfully.

• Coordinate with program teams to collect content, participant stories, and success case studies, turning them into compelling promotional materials.

• Monitor campaign metrics—engagement, reach, and basic analytics—prepare concise reports, and recommend actionable improvements.

• Collaborate with colleagues to align promotional efforts with program objectives and timelines, keeping communication clear and timely.

• T/A

• Mobile Bill

• Provident Fund

• Tour Allowance

• Festival Bonus: 2

• Salary Review: Yearly