BRANDING & CORPORATE COMMUNICATION MANAGER

Job Description

Title: BRANDING & CORPORATE COMMUNICATION MANAGER

Company Name: Southeast Bank PLC

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-09-30

Application Deadline: 2026-10-15

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Key Responsibilities

1. Corporate Branding & Reputation Management                                                           

Brand Strategy Development

• Develop and implement the overall brand strategy of the merchant bank.

• Position the institution as a trusted investment and wealth management partner.

• Ensure consistent brand identity across all communication channels.

• Maintain brand guidelines and corporate identity standards.

Corporate Reputation Building

• Promote the bank's achievements, market position, research capabilities, and investment performance.

• Build visibility among High-Net-Worth Individuals (HNIs), Corporate clients, Institutional investors, Listed companies, Regulators

• Monitor public perception and address reputation risks.

Brand Awareness Campaigns

• Design annual branding campaigns.

• Develop investor education initiatives.

• Increase market visibility through media and digital channels.

2. Digital Marketing Leadership

Digital Strategy

• Develop annual digital marketing roadmap.

• Generate qualified leads for Portfolio Management Services (PMS), Wealth Management, IPO services, Corporate Advisory, Bond investments, Build digital acquisition funnels.

Social Media Management

• Manage and grow presence on LinkedIn

Content Marketing

Develop:

• Economic outlook reports.

• Infographics.

• Investment education videos.

• Podcasts and webinars.

Search Engine Optimization (SEO)

• Improve website ranking for investment-related searches.

• Develop keyword strategies around Portfolio management, Wealth management, IPO investment, Capital market investment, Fixed income investment

• Increase organic traffic.

Performance Marketing

• Manage: Google Ads, LinkedIn Ads

• Monitor: Lead generation cost, Conversion rates, Campaign ROI, Website traffic growth

Website Management

• Manage corporate website.

• Update product and service information.

• Publish research and market reports.

• Improve investor experience.

• Ensure mobile responsiveness and SEO optimization.

3. Corporate Communication

Internal Communication

• Communicate strategic messages from management.

• Manage employee engagement communications.

• Promote organizational culture initiatives.

External Communication

• Prepare and distribute: Press releases, Product launch communications., Corporate announcements, Event communications.

4. Media Relations

• Develop strong relationships with top daily newspaper of Bangladesh.

• Manage adverse media situations.

• Coordinate with senior management on sensitive issues.

• Protect corporate reputation during market volatility.

5. Strategic Business Collaboration & Partnerships

• Initiate and maintain relationships with Listed Companies, Banks, Financial Institutions, AMC, Brokerage Houses, Insurance Companies, Business Chambers, Trade Associations, University and other professional bodies.

6. Investor Relations & Thought Leadership

• Develop programs covering: Capital market investing, Portfolio diversification, Fixed income opportunities

7. Event Management

• Organize: Investor conferences, Capital market forums, Corporate networking events, Webinars and online events

8. CSR & Sustainability Communication

• Promote CSR initiatives.

• Develop sustainability communication strategy.

• Strengthen the institution's social image.

Core Competencies

• Strong expertise in brand strategy, corporate communications, public relations, and reputation management.

• Experience in media relations, content development, digital marketing, and stakeholder engagement.

• Skilled in event management, and corporate image building across traditional and digital platforms.

• Excellent communication, networking, creativity, and strategic planning abilities to enhance brand visibility and organizational reputation.