Job Description
Title: Brand Director
Company Name: Mana Bay Water Park (A concern of Splash Works Water Park Ltd.)
Vacancy: 01
Location: Dhaka (GULSHAN 2)
Salary: Negotiable
Experience:
∎ At least 8 years
Published: 12 Mar 2024
Education:
∎ Bachelor of Business Administration (BBA)
∎ Strong understanding of design principles, storytelling, and experiential marketing.
∎ Effective Technical Skills
∎ Exceptional project management skills with the ability to manage multiple projects simultaneously.
∎ Ability to thrive in a fast-paced, dynamic environment.
∎ Problem-solving skills
∎ Creative mindset
∎ Interpersonal skills
∎ Strong verbal and written communication skill in English and Bangla
∎ People Management skill.
∎ Proven success in developing and implementing effective brand strategies.
∎ Leadership experience with a focus on collaboration and team development.
∎ Strong understanding of design principles, storytelling, and experiential marketing.
∎ Effective Technical Skills
∎ Exceptional project management skills with the ability to manage multiple projects simultaneously.
∎ Ability to thrive in a fast-paced, dynamic environment.
∎ Problem-solving skills
∎ Creative mindset
∎ Interpersonal skills
∎ Strong verbal and written communication skill in English and Bangla
∎ People Management skill.
∎ Proven success in developing and implementing effective brand strategies.
∎ Leadership experience with a focus on collaboration and team development.
Requirements:
Responsibilities & Context:
∎ Develop and implement a comprehensive brand strategy aligned with the overall business objectives.
∎ Identify key brand pillars and values that resonate with the target audience.
∎ Continuously monitor industry trends and competitor activities to stay ahead in the market.
∎ Define and maintain a unique and compelling brand positioning for Mana Bay Water Park.
∎ Collaborate with cross-functional teams to ensure alignment with the brand strategy in all aspects of the business.
∎ Oversee the creation and execution of all brand communications, both internal and external.
∎ Manage advertising, public relations, and social media campaigns to enhance brand visibility and engagement.
∎ Ensure a consistent and positive brand experience for visitors throughout the water park.
∎ Work closely with operations and customer service teams to maintain brand standards in guest interactions.
∎ Identify and explore strategic partnerships to enhance brand reach and credibility.
∎ Negotiate and manage relationships with brand partners, sponsors, and collaborators.
∎ Utilize data and analytics to assess the effectiveness of branding initiatives and make informed decisions.
∎ Implement performance metrics to measure brand awareness, perception, and loyalty.
∎ Establish mechanisms to collect and analyze customer feedback regarding the brand experience.
∎ Utilize customer insights to inform adjustments to the brand strategy and enhance customer satisfaction.
∎ Develop and implement strategies for proactive reputation management.
∎ Lead crisis communication efforts to protect the brand's reputation during challenging situations.
∎ Identify opportunities for brand innovation and differentiation.
∎ Stay abreast of emerging trends and technologies that could positively impact the brand.
∎ Brand Director has to be dynamic and experienced to lead our brand strategy and development efforts. This person will play a crucial role in shaping and enhancing the park's brand image, ensuring consistency across all touchpoints, and driving initiatives to elevate our presence in the market.
∎ Brand Strategy:
∎ Develop and implement a comprehensive brand strategy aligned with the overall business objectives.
∎ Identify key brand pillars and values that resonate with the target audience.
∎ Continuously monitor industry trends and competitor activities to stay ahead in the market.
∎ Brand Positioning:
∎ Define and maintain a unique and compelling brand positioning for Mana Bay Water Park.
∎ Collaborate with cross-functional teams to ensure alignment with the brand strategy in all aspects of the business.
∎ Brand Communication:
∎ Oversee the creation and execution of all brand communications, both internal and external.
∎ Manage advertising, public relations, and social media campaigns to enhance brand visibility and engagement.
∎ Brand Experience:
∎ Ensure a consistent and positive brand experience for visitors throughout the water park.
∎ Work closely with operations and customer service teams to maintain brand standards in guest interactions.
∎ Partnerships and Collaborations:
∎ Identify and explore strategic partnerships to enhance brand reach and credibility.
∎ Negotiate and manage relationships with brand partners, sponsors, and collaborators.
∎ Brand Analytics:
∎ Utilize data and analytics to assess the effectiveness of branding initiatives and make informed decisions.
∎ Implement performance metrics to measure brand awareness, perception, and loyalty.
∎ Customer Feedback and Insights:
∎ Establish mechanisms to collect and analyze customer feedback regarding the brand experience.
∎ Utilize customer insights to inform adjustments to the brand strategy and enhance customer satisfaction.
∎ Crisis Management and Reputation Protection:
∎ Develop and implement strategies for proactive reputation management.
∎ Lead crisis communication efforts to protect the brand's reputation during challenging situations.
∎ Innovation and New Initiatives:
∎ Identify opportunities for brand innovation and differentiation.
∎ Stay abreast of emerging trends and technologies that could positively impact the brand.
Compensation & Other Benefits:
∎ Mobile bill
∎ Festival Bonus: 2
Employment Status: Full Time
Job Location: Dhaka (GULSHAN 2)
Company Information:
∎ Mana Bay Water Park (A concern of Splash Works Water Park Ltd.)
∎ Bausia
Address::
∎ Bausia
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 31 Mar 2024
Category: Marketing/Sales
