Asst. Manager, BTL and Channel

Job Description

Title: Asst. Manager, BTL and Channel

Company Name: Ismartu Technology Bd Ltd (ITBL)

Vacancy: --

Location: Dhaka (GULSHAN 2)

Salary: Tk. 40000 - 50000 (Monthly)

Experience:
∎ 5 to 7 years
∎ The applicants should have experience in the following business area(s):Telecommunication, Multinational Companies, Group of Companies, Mobile Accessories

Published: 7 Oct 2024

Requirements:

Responsibilities & Context:
∎ GTM for New Product Launch and other BTL Projects
∎ GTM planning and execution will be a major role of this position. Planning with supervisor, preparing effective BTL activities for new model launch and execution in the market.
∎ Other BTL activities planning and execution as per monthly requirement (Festivals, channel marketing, product promotion, sponsored activity, etc.)
∎ Retail Development
∎ Analyze the performance of terminal retails monthly, and quarterly and check for further development
∎ Quarterly review of the terminal retail investment and calculate the ROI, accordingly, prepare next quarter plan to improve the sales
∎ Visibility enhancement plan for high productive retail and occupy higher brand share
∎ Annual roadmap for new retails as well as existing retail to develop the brand visibility and sales
∎ Find out the market/OOH opportunity to enhance brand visibility in target locations as per the monthly plan and direction
∎ Channel Marketing
∎ Quarterly channel-driven support planning for channel (distributors, DSR, Retail, RSA, etc.)
∎ Building relationships with regional partners and retailers to create partnerships and sponsorships that promote the channel and its programs
∎ Develop and execute channel training program to develop both brand and product essence
∎ Full-time
∎ Bachelor degree in any discipline
∎ 5 years of experience in marketing activities and minimum 2 years of experience in BTL fields
∎ Age 24 to 30 years
∎ Handset industry experience will add high advantage
∎ Knowledge on computer skill especially in MS Office Package (Excel must)
∎ Good Supervision and Presentation skill
∎ Ready to work in the market and visit across the country
∎ Job Responsibilities
∎ GTM for New Product Launch and other BTL Projects
∎ GTM planning and execution will be a major role of this position. Planning with supervisor, preparing effective BTL activities for new model launch and execution in the market.
∎ Other BTL activities planning and execution as per monthly requirement (Festivals, channel marketing, product promotion, sponsored activity, etc.)
∎ Retail Development
∎ Analyze the performance of terminal retails monthly, and quarterly and check for further development
∎ Quarterly review of the terminal retail investment and calculate the ROI, accordingly, prepare next quarter plan to improve the sales
∎ Visibility enhancement plan for high productive retail and occupy higher brand share
∎ Annual roadmap for new retails as well as existing retail to develop the brand visibility and sales
∎ Find out the market/OOH opportunity to enhance brand visibility in target locations as per the monthly plan and direction
∎ Channel Marketing
∎ Quarterly channel-driven support planning for channel (distributors, DSR, Retail, RSA, etc.)
∎ Building relationships with regional partners and retailers to create partnerships and sponsorships that promote the channel and its programs
∎ Develop and execute channel training program to develop both brand and product essence
∎ Employment Status
∎ Full-time
∎ Educational Requirements
∎ Bachelor degree in any discipline
∎ Experience Requirements
∎ 5 years of experience in marketing activities and minimum 2 years of experience in BTL fields
∎ Additional Requirements
∎ Age 24 to 30 years
∎ Handset industry experience will add high advantage
∎ Knowledge on computer skill especially in MS Office Package (Excel must)
∎ Good Supervision and Presentation skill
∎ Ready to work in the market and visit across the country


Employment Status: Full Time

Job Location: Dhaka (GULSHAN 2)

Company Information:
∎ Ismartu Technology Bd Ltd (ITBL)
∎ Concord Baksh Tower, 4th Floor, Plot-11/A, Road-48, Block-CWN, Gulshan-2 Dhaka 1212
∎ Ismartu Tecnonoly BD Limited is best known for its leading technology brands, including TECNO, itel and Infinix. After years of expansion, Ismartu is now a leading player in the mobile industry, with a market share of over 40% in this industry.

Address::
∎ Concord Baksh Tower, 4th Floor, Plot-11/A, Road-48, Block-CWN, Gulshan-2 Dhaka 1212
∎ Ismartu Tecnonoly BD Limited is best known for its leading technology brands, including TECNO, itel and Infinix. After years of expansion, Ismartu is now a leading player in the mobile industry, with a market share of over 40% in this industry.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 15 Oct 2024

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 11.05%
North South University 5.23%
University of Dhaka 4.65%
University of Liberal Arts Bangladesh 2.33%
Stamford University Bangladesh 2.33%
Jagannath University 1.74%
ASA University Bangladesh 1.74%
East West University 1.74%
Southeast University 1.74%
Govt. Titumir College 1.16%

Interested By Age Range

Age Range Percentage (%)
20-30 31.40%
31-35 38.37%
36-40 15.70%
40+ 12.21%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 1.17%
20K-30K 3.51%
30K-40K 12.28%
40K-50K 63.16%
50K+ 19.88%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 2.33%
1.1 - 3 years 2.33%
3.1 - 5 years 19.19%
5+ years 76.16%

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