Assistant Manager, Trade Marketing

Job Description

Title: Assistant Manager, Trade Marketing

Company Name: Care Nutrition Limited

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Food (Packaged)

• Bachelor/Honors

• Minimum a Graduate, preferably in Marketing or Business Administration from a reputed university with good academic background.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Food (Packaged)

• 3–5 Years of relevant experience in Trade Marketing or Sales within the FMCG sector.

• Experience executing trade campaigns, POSM deployment, and channel activation programs.

• Strong analytical, communication, and presentation skills.

• In-depth understanding of trade channels (GT & MT).

• Proficiency in MS Office (Excel, PowerPoint, Word).

• Ability to work under pressure, both independently and within a team.

• Must be sincere, dedicated, and target-oriented.

Why Join Us?

At Care Nutrition Ltd., we are on a mission to provide children with the nutrition they need to grow and thrive. Our goal is to build a brand that parents can trust and children can enjoy, without ever compromising on quality. We believe that nourishing today’s children means shaping a healthier generation for the future. If you are passionate about making an impact through your work, if you want to contribute to something meaningful, and if you are driven by a mission that goes beyond just a job—join us. Be part of a team that is transforming nutrition and creating a lasting difference.

Job Responsibilities:

• Lead the planning and execution of trade marketing programs aligned with brand and sales objectives to strengthen retailer networks.

• Design and deploy retailer- and channel-specific promotions, bundles, loyalty schemes, and activation campaigns.

• Ensure the right product mix and availability at the right outlets following the “Right Product, Right Place” principle.

• Track sales performance by channel and evaluate the impact of trade initiatives on AIV (Average Invoice Value), coverage, and sales volume.

• Collaborate with Sales Officers (SOs), Territory Officers (TOs), and distributors to ensure high-quality retail execution.

• Conduct regular trade visits to audit retail visibility, gather competitive insights, and coach field teams.

• Develop planograms and ensure brand visibility and shopper engagement across retail and modern trade channels.

• Develop, deploy, and audit POSM (Point-of-Sale Materials) as per merchandising guidelines.

• Coordinate with vendors for timely production and installation of displays, standees, shelf talkers, etc.

• Monitor ROI on visibility investments through KPIs such as sales uplift, brand recall, and execution compliance.

• Gather and analyze insights on shopper behavior, competitor promotions, and retailer needs to recommend category growth initiatives.

• Provide trade marketing tools, promotional kits, and campaign briefs to support sales teams and distributors.

• Track and process monthly Trade Allowance (TA) claims, promotional spends, and partner incentives in compliance with internal SOPs.

• Collaborate with finance for reconciliation of trade spends and budget allocations.

• As per company policy.