Assistant Manager, Channel Marketing

Job Description

Title: Assistant Manager, Channel Marketing

Company Name: Robert Bosch (Bangladesh) Limited

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-07-23

Application Deadline: 2026-08-22

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Conduct regular market visits to dealers, workshops, retailers, and key customers to assess market opportunities and gather business insights.

• Monitor product availability, merchandising standards, competitor activities, pricing trends, and channel performance.

• Identify gaps in market coverage and recommend actions to improve Bosch market presence.

• Develop and implement initiatives to enhance Bosch brand visibility across sales channels.

• Ensure effective deployment of branding materials, signboards, shop branding, POSM, and promotional displays.

• Build strong relationships with dealers, distributors, workshops, and channel partners.

• Plan and execute dealer engagement programs to improve loyalty and business performance.

• Organize mechanic meets, technician engagement programs, and product awareness sessions.

• Maintain a database of key mechanics and workshops to support targeted marketing initiatives.

• Plan, coordinate, and execute dealer conferences, customer events, roadshows, trade fairs etc.

• Ensure successful implementation of marketing campaigns at the field level.

• Assist in developing annual channel marketing plans and budgets.

• Prepare periodic reports on market visits, branding activities, dealer engagement programs, and event outcomes.

• Work closely with Sales and external agencies and coordinate with vendors for branding production, event execution, and promotional activities.

• Develop, review, and periodically update dealer policies, operating guidelines, and channel engagement frameworks in alignment with business objectives.