Assistant General Manager - Brand and Communication

Job Description

Title: Assistant General Manager - Brand and Communication

Company Name: GPH Ispat Ltd

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ MBA in Marketing will be preferred

Experience Requirements:
∎ 10 to 12 year(s)
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Cement Industry, Design/Printing/Publishing, Manufacturing (FMCG), Manufacturing (Light Engineering & Heavy Industry), Steel

Job Responsibilities:
∎ Assist Head of Brand & Communication to develop long term strategies for strong brand building and enhance the brand equity and execute accordingly.
∎ Assist Head of Brand & Communication to prepare and implement effective annual brand marketing budget.
∎ Coordinating with creative agencies for timely completion of all jobs and leads the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (For Example: creative, media, promotion, research etc.)
∎ Prepare, manage & ensure effective outdoor activities, activations & campaigns plan, trade marketing (POSM) & BTL activity and implement accordingly.
∎ Coordinate with the supplier for different types of gifts Item sourcing, procurement & distribution upon discussion with the department head.
∎ Prepare all different Brand material design & coordinate Production and ensure event wise allocation and manage properly brand material stock.
∎ Vendor management to receive on time support, check & verify vendors claim and ensure financial disbursement according to the terms & conditions.
∎ Communicate with enlisted agencies or partners and ensure support service as per the terms & conditions of the company.
∎ Maintain strategic relationship & PR with the print & electronic media; and coordinate with advertisement agencies and media houses for brand collaterals and brand activations.
∎ Conceptualize and deploy the digital and social media campaigns in line with brand plans.
∎ Design & implement activations & campaigns as per business needs; and measure performance reports and assess ROI and KPIs.
∎ Execute the campaign according to approved design and budget, Manage ATL, BTL, on-site creative and campaign management, to drive brand awareness and preference; and ensure planning & monitoring for Monthly & Annual BTL/ ATL input.
∎ Ensure all types of outdoor branding activities such as planning, supervising, monitoring and follow up the stakeholders.
∎ Plan, manage, execute GPH sponsored events, activations, In House events or programs.
∎ Ensure extensive market visit both in Trade & Corporate channel customers; plan & cover root level & regional branding activities.
∎ Perform other duties and special projects as assigned by the management.

Additional Requirements:
∎ Age at least 32 years
∎ Industry knowledge: An understanding of the steel industry, including current market trends, competitor activities, and regulations
∎ Brand & Communication: A strong background in Brand management, Recent Communication trends, Industry Trends, Media Trends & Innovation.
∎ Training & exposure in, Marketing Research, social media marketing.
∎ A good understanding of various steel products, their applications, and technical specifications
∎ Excellent time management skills.
∎ Maintain excellent communication with all levels of the organization as well as with all divisions within the organization
∎ Excellent Writing, summarization & presentation skill
∎ Works effectively with a wide variety of people.
∎ Capable of motivating others to get results
∎ Effective interpersonal and active listening skill

Compensation & Other Benefits:
∎ Profit share, Provident fund, Insurance, Gratuity

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 21 Jun 2023

Company Information:
∎ 6 Jun 2023
∎ GPH Ispat Ltd
∎ Address : Crown Chamber, 325, Asadgonj, Chittagong
∎ Web : www.gphispat.com.bd

Category: Marketing/Sales

:

Source: bdjobs.com

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