Sr. Officer/Assistant Manager, Research and Consumer Insight, Brand, Marketing Division

Job Description

Title: Sr. Officer/Assistant Manager, Research and Consumer Insight, Brand, Marketing Division

Company Name: bKash Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Banks, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Economics
• Bachelor of Business Administration (BBA) in Finance

• 3 to 5 years
• The applicants should have experience in the following business area(s): Banks, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup

• Strong knowledge of market research methodologies, tools, and data analysis

• Proficiency in Microsoft Office applications

• Experience in conducting focus group discussions (FGDs) and other consumer-facing research initiatives

• Collaborate effectively with cross-functional teams and establish strong working relationships with both internal and external stakeholders

• A sense of curiosity, adaptability, and a commitment to continuously learning and adopting new research techniques

• Excellent communication and presentation skills

This role will be responsible for supporting and executing a range of research projects by understanding and refining research requirements, developing proposals with relevant methodologies, managing research agencies and presenting actionable insights. The Incumbent involves regularly engaging with key external stakeholders (customers, agents, merchants) to gather feedback and ensure their voices are represented within the organization. The Incumbent will collaborate with various teams within the organization to ensure that research findings are actionable and support to drive business growth.

Job Responsibilities:

• Overseeing the execution and timely delivery of regular tracker studies (consumer, agent, merchant) by coordinating with research partners and internal stakeholders

• Periodically reviewing and updating the design of tracker studies to reflect market changes and improve the accuracy of output

• Developing surveys (phone, face-to-face, or online) to address specific business needs and consumer problems. Analyzing survey data to identify trends, patterns, and actionable insights

• Conducting comparative performance analysis of bKash`s brand by leveraging secondary data and market intelligence

• Initiating formal and informal discussion with Marketing and Commercial divisions to demystify research findings or business number movements

• Continuously exploring new research methodologies and identifying opportunities to enhance existing research practices