SEO Executive

• 1 to 3 years
• The applicants should have experience in the following business area(s): IT Enabled Service, BPO/ Data Entry Firm, Call Center, E-commerce, Artificial Intelligence (AI) Startup

• Bachelor’s degree in Marketing, Business, English, Computer Science, Information Technology or a relevant discipline is preferred.

• Relevant SEO training or professional certifications will be considered an advantage.

• A portfolio, case study or evidence of practical SEO work will receive preference.

• 1 to 3 years
• The applicants should have experience in the following business area(s): IT Enabled Service, BPO/ Data Entry Firm, Call Center, E-commerce, Artificial Intelligence (AI) Startup

• Preferably 1–3 years of relevant experience in SEO or digital marketing; capable freshers with demonstrable skills may also apply.

• Practical experience with keyword research, on-page optimization, content optimization and SEO reporting is preferred.

• Experience using Google Search Console and Google Analytics 4 to monitor and interpret website performance.

• Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog or equivalent tools will be an advantage.

• Experience working with a company website, content team or digital marketing team will receive preference.

Required Technical Expertise

• Keyword research, search-intent analysis and competitor research

• On-page SEO and content optimization

• Off-page SEO and ethical link-building practices

• Technical SEO fundamentals, crawling and indexing

• Google Search Console and Google Analytics 4

• Website audits, sitemap and robots.txt basics

• Internal linking, canonical tags and structured data fundamentals

• SEO content planning and metadata optimization

• Website usability, mobile optimization and page-speed fundamentals

• SEO tools such as Ahrefs, Semrush, Screaming Frog or equivalent

• SEO performance tracking, analysis and reporting

Required Skills and Qualities

• Strong analytical, research and problem-solving ability

• Good understanding of search engine optimization principles and best practices

• Attention to detail and commitment to accurate, high-quality work

• Ability to prioritize tasks and manage multiple assignments

• Ability to communicate SEO recommendations clearly to non-technical colleagues

• Good content evaluation and basic writing/editing skills

• Professional communication skills in Bangla and English

• High level of integrity, accountability and willingness to learn

• Ability to work independently and collaborate with cross-functional teams

• Ability to meet deadlines and adapt to changes in search trends or priorities

Additional Requirements

• Must follow ethical SEO practices and search engine guidelines.

• Must not use spam techniques, misleading content, paid-link schemes or unauthorized SEO methods.

• Must protect confidential business information, website access and performance data.

• Must not share company credentials or grant unauthorized access to websites or analytics accounts.

• Must ensure SEO recommendations and reported results are accurate and supported by available data.

• Must be willing to undergo academic, professional, reference and background verification where required.

Performance Evaluation

Performance will be evaluated based on:

• Improvement in relevant organic search visibility and website performance

• Accuracy and effectiveness of on-page and technical SEO implementation

• Timely identification and resolution of SEO issues

• Completion of SEO tasks, audits and optimization projects within deadlines

• Quality and consistency of content optimization and keyword targeting

• Accuracy of SEO documentation and performance records

• Effective use of SEO tools and available resources

• Quality and timeliness of SEO reporting and recommendations

• Contribution to website usability, content discoverability and organic growth

• Overall support for the Group’s digital and business objectives

Job Context

Versatilo Group is looking for a motivated, analytical and results-oriented SEO Executive to improve the Group’s online visibility and organic search performance.

The selected candidate will be responsible for planning and implementing SEO activities, conducting keyword and competitor research, optimizing website content, monitoring search performance and identifying opportunities to improve organic traffic.

The role requires practical SEO knowledge, analytical thinking, attention to detail, content optimization skills and effective coordination with relevant teams.

Reporting To: Marketing/Department Head or authorized management

Job Responsibilities

• Develop and implement on-page, off-page and technical SEO activities aligned with organizational objectives.

• Conduct keyword research, search-intent analysis and competitor analysis to identify relevant search opportunities.

• Optimize website pages, page titles, meta descriptions, headings, URLs, images, internal links and other on-page elements.

• Support content planning and optimize website copy, landing pages, blogs, articles and other digital content for search visibility and user experience.

• Monitor website crawling, indexing, redirects, broken links, site structure, mobile usability, page speed and other technical SEO factors.

• Use Google Search Console, Google Analytics 4 and relevant SEO tools to monitor organic traffic, clicks, impressions, rankings and conversions.

• Conduct regular website SEO audits and identify issues affecting search performance.

• Prepare practical recommendations and coordinate with content, marketing and web-development teams to implement SEO improvements.

• Support ethical link-building and off-page SEO activities in accordance with search engine guidelines.

• Monitor search engine updates, SEO trends and changes in user search behaviour and recommend relevant adjustments.

• Review website content and metadata for relevance, accuracy, readability and alignment with target keywords.

• Track SEO performance against agreed targets and maintain accurate records of completed activities and results.

• Assist with sitemap, robots.txt, canonical-tag, schema-markup and other technical SEO requirements where applicable.

• Identify duplicate content, keyword cannibalization and other issues that may affect organic search performance.

• Coordinate with relevant teams to ensure that SEO requirements are considered during website updates and content publication.

• Work with Marketing, Content, IT and other relevant departments to support digital growth objectives.

• Evaluate SEO tools and service providers where required and provide recommendations to management.

• Review SEO-related proposals, reports and recommendations and assess their relevance to business objectives.

• Use available resources efficiently and support cost-effective SEO activities.

• Maintain organized records of keyword research, audits, optimization work, reports and related documentation.

• Share SEO best practices and provide guidance on basic content optimization when required.

• Prepare regular reports for management on organic search performance, completed work, issues and recommended actions.

• Perform other relevant duties assigned by the reporting manager or authorized management.

• Salary will be determined through discussion based on qualifications, experience and suitability.

• Festival bonuses and other benefits will be provided according to organizational policy.

• Professional-development and career-growth opportunities may be offered based on performance.