Experience
- 3 to 5 years
Education
- Diploma in Computer
- Bachelor of Business Administration (BBA)
- Bachelor of Computer Application (BCA)
Requirements
- 3 to 5 years
Skills Required
Additional Requirements
- Age 28 to 42 years
Responsibilities & Context
Company Name: Japan-Bangla Group (JBL Group)
Job Location: Panthapath, Dhaka
Job Type: Full-time
Employment Status: Permanent
Workplace: Work at Office
Number of Vacancies: 10
Salary: Negotiable (Based on Experience and Competency)
About Japan-Bangla Group
Japan-Bangla Group (JBL Group) is a growing business group engaged in animal feed, feed ingredients, agricultural supply and related business sectors. We aim to establish a trusted national brand through digital innovation, quality products, strong business partnerships and customer-focused service.
We are looking for a dynamic, strategic and results-oriented Digital Marketing Manager who can lead our digital marketing activities, generate qualified business leads, increase online sales and strengthen our brand presence across Bangladesh.
Job Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with business growth objectives.
Manage Facebook, Instagram, YouTube, LinkedIn and other relevant digital platforms.
Plan, launch and optimize paid advertising campaigns using Meta Ads and Google Ads.
Generate qualified leads for dealers, distributors, B2B buyers and corporate customers across Bangladesh.
Develop and implement SEO strategies to improve website visibility and organic traffic.
Plan content calendars and coordinate with graphic designers, video editors and content creators.
Monitor advertising performance, conversion rates, customer acquisition costs and return on advertising spend (ROAS).
Develop digital campaigns to support dealer recruitment, product promotion and nationwide brand awareness.
Manage digital lead funnels and coordinate with the sales team to convert leads into actual business.
Track campaign performance using Google Analytics, Google Search Console, Meta Business Suite and other relevant tools.
Prepare weekly and monthly performance reports with actionable recommendations.
Research competitors, identify market opportunities and implement data-driven marketing improvements.
Maintain consistent brand communication across all digital channels.
Educational Requirements
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Candidates with relevant professional certifications and demonstrable practical skills will receive preference.
Experience Requirements
Minimum 3–5 years of relevant experience in digital marketing.
Experience in lead generation, paid advertising and performance marketing is essential.
Experience in B2B marketing, dealer or distributor recruitment, manufacturing, FMCG, agriculture or feed industries will be an advantage.
Required Skills
Strong knowledge of Meta Ads Manager and Google Ads.
Practical experience in SEO and website performance optimization.
Proficiency in Google Analytics 4, Google Search Console and campaign reporting.
Understanding of conversion tracking, lead funnels, remarketing and audience targeting.
Ability to analyze marketing data and make decisions based on performance.
Good communication, planning, leadership and team coordination skills.
Ability to manage multiple campaigns and work toward measurable business targets.
Familiarity with CRM systems and marketing automation tools will be an advantage.
Key Performance Indicators (KPIs)
The selected candidate will be evaluated based on measurable business results, including:
Number and quality of qualified business leads generated.
Cost per qualified lead and advertising efficiency.
Dealer and distributor acquisition.
Conversion of digital leads into sales.
Website traffic and organic search growth.
Return on advertising spend (ROAS).
Growth in brand reach and engagement.
Timely reporting and achievement of agreed marketing targets.
Compensation & Benefits
Competitive salary based on qualifications and experience.
Performance-based incentives subject to company policy.
Opportunity to lead digital marketing for a growing national brand.
Professional development and career advancement opportunities.
Supportive work environment with opportunities to contribute directly to business growth.
Additional Requirements
Must be proactive, responsible and results-oriented.
Must be comfortable working with measurable targets and performance reports.
Must demonstrate practical knowledge of digital marketing tools and campaign optimization.
Candidates may be asked to present previous campaign results or complete a practical assessment during the recruitment process.
How to Apply
Interested candidates are requested to submit their updated CV along with a brief summary of their digital marketing experience and relevant campaign achievements.
Please mention "Application for Digital Marketing Manager" in the subject line of your application.
Company: Japan-Bangla Group (JBL Group)
Workplace: Panthapath, Dhaka
Only shortlisted candidates will be contacted for an interview.
Job Other Benifits
- Performance bonus,Tour allowance,Mobile bill