Senior Officer to Deputy Manager, Copywriting, AKIJ Resource Ltd.

Job Description

Title: Senior Officer to Deputy Manager, Copywriting, AKIJ Resource Ltd.

Company Name: Akij Resources

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Cement, Advertising Agency

• Bachelor of Arts (BA) in English
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Social Science (BSS) in Mass Communication & Journalism

• 3 to 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Cement, Advertising Agency

Required Education:

Bachelor’s degree from a recognized university.

Preferred Majors:

English, Marketing, Mass Communication, Journalism, Media Studies, Advertising, Business Administration or a related discipline.

Experience Requirement:

• 3-7 years of progressive experience in copywriting, creative communication, advertising, digital content or brand communication.

• Appointment as Assistant Manager or Deputy Manager should reflect demonstrated experience, portfolio strength and leadership maturity.

Preferred Industry Exposure:

Experience in a reputed advertising/creative agency, diversified corporate group, FMCG, consumer durables, retail, lifestyle, digital business or other brand-driven organization in Bangladesh is preferred.

Professional Certifications – Preferred, Not Mandatory:

Certifications or professional training in:

• Copywriting / Creative Writing

• Digital Marketing

• Content Strategy

• Brand Management

• SEO / Digital Content

• AI-enabled content creation and productivity tools

A strong professional copywriting portfolio is essential.

• Lead creative copy development for integrated brand, product and corporate communication campaigns.

• Develop campaign concepts, headlines, taglines, key messages and communication territories aligned with business objectives.

• Create high-impact copy for social media, digital platforms, websites, advertising and promotional materials.

• Craft scripts for digital videos, brand films, product films, AVs and other multimedia content.

• Build compelling brand stories that translate product benefits and business propositions into relevant consumer messages.

• Drive product-launch and promotional communication with clear, persuasive and conversion-focused messaging.

• Ensure consistent brand tone, language, terminology and messaging across all communication touchpoints.

• Translate marketing briefs and business requirements into sharp, audience-relevant creative communication.

• Optimize copy using campaign performance, audience response and digital engagement insights.

• Review and refine creative content for grammar, accuracy, cultural relevance, claims and brand compliance.

• Partner with designers, marketers, digital teams and business stakeholders to deliver integrated creative outputs on time.

• Support internal, employer-branding and corporate communication with professional, engaging and reputation-aligned content.

• Provident fund,Mobile bill,Insurance,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2