Category In-charge (AMS, Rice, Noodles), AKIJ Essentials Ltd.

Job Description

Title: Category In-charge (AMS, Rice, Noodles), AKIJ Essentials Ltd.

Company Name: Akij Resources

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 6 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

• Bachelor of Business Administration (BBA) in Marketing, Management
• Master of Business Administration (MBA)

• 6 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

Experience:

• 6-12 years of relevant experience in FMCG, preferably across Category Management, Brand Management, Product Management, Trade Marketing, Commercial or Sales functions.

• Hands-on experience in managing FMCG categories, product portfolios, pricing, promotions, innovation and commercial performance.

• Strong exposure to Bangladesh FMCG market dynamics, consumer behavior, General Trade, Modern Trade and emerging channels.

• Experience working with cross-functional teams including Sales, Marketing, Supply Chain, Finance, Procurement, R&D and Quality.

• Experience in launching and scaling FMCG products, managing category P&L and using market data to drive commercial decisions.

1. Develop and execute category strategies based on consumer insights, market trends, competitive movements and business priorities to achieve revenue, volume and profitability targets.

2. Own category P&L performance by managing sales, gross margin, pricing, trade investment, product mix and contribution across assigned categories.

3. Build and optimize the product portfolio by identifying assortment gaps, rationalizing underperforming SKUs and recommending new products, pack sizes and variants based on market opportunities.

4. Drive new product development and launches by translating consumer needs and market opportunities into commercially viable product concepts and coordinating execution with R&D, Supply Chain, Sales, Marketing and Finance.

5. Monitor market, consumer and competitor dynamics through regular analysis of pricing, promotions, distribution, product launches, visibility and market share to identify growth opportunities and risks.

6. Develop pricing and promotion strategies by analyzing category economics, competitor pricing, consumer affordability and trade margins to maximize volume growth and profitable revenue.

7. Strengthen category presence across channels by working with Sales and Trade Marketing teams to improve distribution, numeric availability, visibility, assortment and execution across General Trade, Modern Trade and relevant emerging channels.

8. Lead category demand planning by aligning sales forecasts, promotional plans, product launches and inventory requirements with Supply Chain to improve availability and reduce stock-related losses.

9. Manage category performance reviews through monthly dashboards covering revenue, volume, margin, SKU productivity, distribution, promotion effectiveness and other critical business indicators.

10. Lead cross-functional category initiatives by coordinating Marketing, Sales, Supply Chain, Finance, Procurement, R&D and Quality teams to ensure timely execution of category priorities.

11. Identify and evaluate category growth opportunities including new segments, channels, geographic expansion, strategic partnerships and consumer occasions to build the category growth pipeline.

12. Establish category governance and continuous improvement by setting clear priorities, reviewing performance against targets and implementing corrective actions to improve commercial and operational outcomes.