Senior Marketing Manager – European Client Portfolio (Garments)

Job Description

Title: Senior Marketing Manager – European Client Portfolio (Garments)

Company Name: A to z creations

Vacancy: --

Age: Na

Job Location: Dhaka (Uttara Sector 15)

Salary: Tk. 30000 - 45000 (Monthly)

Experience: --

Published: 2026-04-30

Application Deadline: 2026-05-30

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Title:

Senior Marketing Manager – European Client Portfolio (Garments)

Role Overview:

Lead the strategic development and management of a diversified portfolio of European apparel clients (“client bank”), driving sustainable revenue growth, margin optimization, and long-term partnerships. Act as the primary commercial interface between European buyers and internal cross-functional teams, ensuring alignment across product development, sourcing, compliance, and supply chain execution.

Core Responsibilities:

1. Strategic Client Portfolio Management

• Own and manage a structured European client bank (key accounts across markets such as Germany, UK, France, Scandinavia, Benelux)

• Develop annual business plans for each client, including revenue targets, margin expectations, and product category expansion

• Segment clients based on value, growth potential, and strategic alignment

• Build multi-level relationships (buying, technical, sustainability, sourcing teams)

2. Business Development & Commercial Leadership

• Identify and onboard new European brands/retailers aligned with company capabilities

• Lead commercial negotiations including pricing architecture, payment terms, and contract frameworks

• Drive margin improvement strategies through cost engineering and value-added services

• Position the company as a preferred sourcing partner rather than a transactional supplier

3. Product & Market Strategy

• Translate European market trends into commercially viable product proposals

• Collaborate with design and R&D teams on seasonal developments and innovation pipelines

• Lead category growth strategies (e.g., knitwear, outerwear, athleisure, sustainable lines)

• Align offerings with evolving EU consumer expectations (sustainability, traceability, circularity)

4. End-to-End Order & Supply Chain Oversight

• Oversee the full order lifecycle: development → costing → confirmation → production → shipment

• Ensure cross-functional alignment with merchandising, sourcing, production, and logistics teams

• Proactively mitigate risks (capacity constraints, raw material delays, compliance issues)

• Maintain high on-time-in-full (OTIF) delivery performance

5. Compliance, Sustainability & Risk Management

• Ensure adherence to European regulatory frameworks (e.g., European Union standards such as REACH, ESG expectations, due diligence laws)

• Lead client-facing sustainability initiatives (traceability, certifications, recycled materials)

• Manage audit processes and continuous improvement plans across factories

6. Financial & Performance Management

• Drive revenue growth, profitability, and cost control across the client portfolio

• Monitor key KPIs: contribution margin, order conversion rate, client retention, and growth pipeline

• Prepare forecasting, budgeting, and management reports for leadership

7. Leadership & Stakeholder Management

• Mentor merchandising/marketing teams and build a high-performance culture

• Act as escalation point for critical client or production issues

• Represent the company in international meetings, trade fairs, and client visits

Candidate Profile:

Experience:

• 8–15+ years in garments marketing/merchandising with strong exposure to European markets

• Proven track record managing key accounts and growing a client portfolio

• Experience working with major EU brands/retailers or buying houses

Education:

• Bachelor’s or Master’s in Textile Engineering, Fashion Management, Business, or related field

Core Competencies:

• Strategic account management & client banking

• Advanced negotiation and commercial acumen

• Deep understanding of garment costing and supply chain dynamics

• Knowledge of EU compliance, sustainability, and sourcing trends

• Strong analytical, leadership, and communication skills

Key Success Metrics:

• Portfolio revenue growth (YoY)

• Gross margin improvement

• Client retention and expansion rate

• OTIF delivery performance

• New client acquisition within Europe

• Mobile bill,T/A
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2