Senior Marketing Consultant (Software Industry Expansion)

Job Description

Title: Senior Marketing Consultant (Software Industry Expansion)

Company Name: HawarIT Software Service Ltd.

Vacancy: 1

Age: At least 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Software Company,IT Enabled Service,Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Software Company,IT Enabled Service,Business-to-Business (B2B) Software and Services Startup

• Age At least 35 years

How to Apply:

• Please apply online or submit the following to [email protected]:·        

• A detailed proposal outlining your approach to the scope of work.·        

• A portfolio showcasing relevant B2B/B2G software marketing projects.

• References or case studies demonstrating successful outcomes. 

For more information about HawarIT, visit https:.//www.hawarIT.com . We look forward to partnering with a dynamic marketing consultant to drive our software industry expansion!

Role Overview:

HawarIT is looking for a skilled marketing consultancy individual to conduct in-depth market research, validate our strategic direction, and develop a robust marketing strategy to grow our software presence in into new and promising markets targeted markets. The consultant will work closely with our leadership team to research, validate, strategize, and plan actionable marketing initiatives that ensure sustainable growth and strong brand positioning.

Key Responsibilities:

• Conduct in-depth market, industry, and competitor research to identify viable target markets and customer personas.

• Evaluate and validate our current product-market fit and strategic direction through SWOT and strategic fit analysis.

• Develop a comprehensive Go-To-Market (GTM) strategy, including channel mix, messaging, lead generation tactics, and positioning.

• Design a detailed execution roadmap with clear campaigns, KPIs, and timelines for implementation.

• Provide ongoing reporting and advisory services, including performance reviews and recommendations for continuous improvement.

• Deliver clear, actionable insights through regular market research reports, strategic positioning documents, KPI dashboards, and internal workshops.

• Collaborate closely with internal teams to ensure alignment and smooth execution of agreed marketing plans.

Key Deliverables

• Market Research Report: Detailed overview of target markets, competition, and customer personas.

• Strategic Positioning Document: Unique value proposition, messaging, and differentiation strategy.

• Go-To-Market (GTM) Strategy: Comprehensive plan with tactical actions and channel recommendations.

• Execution Roadmap: Actionable plan with tasks, timelines, and campaign milestones.

• Monthly Reports & KPI Dashboards: Performance insights for strategy optimization.

• Internal Workshop: Strategy walkthrough to align HawarIT’s internal team for execution.

Qualifications and Selection Criteria

• Experience: Proven background in B2B/B2G software marketing, particularly in the tech or software industry.

• Research Capabilities: Demonstrated ability to deliver detailed market intelligence and actionable insights.

• Strategic Expertise: Ability to craft high-ROI marketing strategies tailored to long-term growth.

• Portfolio: Strong references and case studies showcasing successful marketing projects.

• Communication: Clear process for reporting, collaboration, and feedback to ensure alignment with HawarIT’s team.

About HawarIT:
HawarIT is a Dutch/Bangladeshi company specialized in independent IT services in the fields of Custom Software and GIS Applications Development, Engineering Drawing and Modeling, GIS Data Services and Photogrammetry.

HawarIT was established in 1994 from the need of Dijkoraad Engineering to associate administrative processes with data drawings. The successful collaboration between ambitious newly graduated engineers from the Technical University Enschede and Dijkoraad Engineering created significant demand from customers, including those in the process engineering sector. From this HawarIT became an autonomous and independent consulting and software agency in the fields of CAD, GIS, databases, and web technologies.