Executive/Senior Executive – Trade Activation (Brand & Marketing)

Job Description

Title: Executive/Senior Executive – Trade Activation (Brand & Marketing)

Company Name: Sajeeb Group

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Tk. 30000 - 50000 (Monthly)

Experience: --

Published: 2026-08-04

Application Deadline: 2026-09-03

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Responsibilities:

• Execute trade marketing activities, market activations, and promotional campaigns to enhance brand visibility and drive sales.

• Conduct regular market visits to monitor product visibility, POSM placement, merchandising standards, and campaign execution.

• Coordinate with sales teams, distributors, vendors, and external agencies to ensure the smooth implementation of trade marketing initiatives.

• Monitor competitor activities, market trends, consumer insights, and retail feedback, and provide actionable reports to management.

• Plan and support dealer, distributor, and retailer engagement programs to strengthen trade relationships.

• Coordinate trade events, promotional activities, product launches, roadshows, and in-store activation programs.

• Ensure proper utilization and maintenance of POSM materials across assigned territories.

• Track and evaluate the effectiveness of trade activation campaigns and recommend improvements.

• Prepare regular reports on market visits, campaign performance, and competitor analysis.

• Perform any other trade marketing and brand activation responsibilities assigned by management.