Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: HawarIT Software Service Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service

• Bachelor/Honors

• At least 4 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service

• 4+ years of experience in digital marketing, traditional marketing, or sales, preferably in the software industry.
• Proficiency in digital marketing tools and platforms such as Google Analytics, AdWords, social media management tools, and email marketing software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams.

Roles and Responsibilities:

• Digital Market Research and Analysis: Conduct in-depth research on target markets, industries, and customer segments using digital tools such as online databases, market research platforms, and social media.·       Create compelling digital content such as graphics, videos, and articles to engage the target audience.
• Develop and execute digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), pay-per-click (PPC), and content and email marketing
• Manage the company's online presence, including website content updates, blog posts, and social media profiles.·       
• Stay updated on digital marketing trends, tools, and best practices to suggest innovative strategies for campaign optimization.·       
• Assist in the planning and execution of traditional marketing activities, including events, trade shows, print advertising, and direct mail campaigns, ensuring alignment with overall marketing strategy and messaging.
• Develop and execute integrated marketing campaigns that leverage both digital and traditional channels to reach target audiences.
• Conduct market research and competitor analysis to identify opportunities for improvement and differentiation in traditional marketing efforts.
• Build and maintain relationships with existing clients through regular communication, providing updates on product features, industry trends, and relevant insights.
• Act as a liaison between clients and internal teams, addressing inquiries, resolving issues, and ensuring client satisfaction with products and services.
• Identify opportunities for upselling and cross-selling additional products or services to existing clients, working closely with the sales team to maximize revenue.
• Assist in lead generation activities, including prospecting, lead qualification, and nurturing campaigns.
• Track and report on sales and marketing metrics, including lead conversion rates, pipeline growth, and revenue attribution.