Senior Copywriter

Job Description

Title: Senior Copywriter

Company Name: SWISH.GLOBAL

Vacancy: 02

Age: 24 to 38 years

Job Location: Dhaka (Kuril)

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Bachelor of Business Administration (BBA)
• Bachelor of Social Science (BSS) in English

• At least 4 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Age 24 to 38 years

As a Senior Copywriter at SWISH, you will be responsible for developing high-quality, persuasive copy across various marketing materials, ensuring all messaging aligns with our brand goals and campaign objectives. Your role will involve strategic planning, creativity, and leadership to produce world-class content that resonates with our target audiences.

1. Creative Development

• Develop compelling copy for website content, social media posts, email campaigns, advertisements, brochures, and product descriptions.

• Ensure all copy and captions are error-free, innovative, and adhere to the highest quality standards through thorough proofreading.

2. Strategic Planning and Innovation

• Ensure the development and implementation of necessary strategic and marketing plans to produce world-class copywriting.

• Submit monthly project campaign copy and caption work 30 days in advance, ensuring alignment with Brand & Communications Wings timelines.

3. Campaign Excellence

• Ensure one award-winning campaign plan for static or motion content is developed once a month.

• Supervise the creation and submission of copy, content, vlogs, technical writing, and website content to achieve monthly wings goals.

4. Content Management

• Oversee the production of two types of vlog videos posted weekly, each adhering to designated time frames (one minute and three minutes).

• Ensure all necessary copy and content for existing and upcoming new product lines are completed before products arrive at respective destinations.

5. Collaboration and Coordination

• Collaborate with PR, digital marketing, and business development wings to brainstorm and develop a variety of marketing materials.

• Transfer promo video copy and captions to the Art team when product shipments reach the port.

6. Customer Understanding and Market Insight

• Understand SWISH customers` psychology and market scenarios to ensure the copy team works accordingly.

• Plan and implement research work for the development of SWISH business strategies.

7. Team Leadership and Reporting

• Monitor team work, reducing pressure and time wastage for the team leader.

• Provide overall reports to the functional head and seek feedback for continuous improvement.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

Service Benefit