Senior Copywriter (Personal Branding & Strategy)

Job Description

Title: Senior Copywriter (Personal Branding & Strategy)

Company Name: GreenRoute Limited

Vacancy: 2

Age: Na

Job Location: Dhaka (Uttara Sector 3)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): E-commerce

• At least 3 years
• The applicants should have experience in the following business area(s): E-commerce

​Requirements

• Minimum 3+ years professional copywriting/storytelling experience.

• Strong portfolio showcasing high-quality Bengali storytelling and sharp English professional writing.

• Emotional maturity/life experience (age 27–35) for deep "self-story," ethics, and leadership narratives.

Ready for 1-week trial and immediate joining.

Core Expertise (100/50 Balance)

• Bengali (Primary Focus): Emotionally intelligent, culturally grounded, high-quality Bengali writing for mentoring, leadership, and life-based narratives. Pure Bengali only—no "Banglish" or weak translations.

• English (Strategic Focus): Clear, confident, professional English for LinkedIn, executive communication, leadership philosophy, business rules, and self-ethics in a global tone.

A. The Soul: Bengali Mastery (100% Focus)

• Emotional Architecture: Evocative, "heart-touching" Bengali resonating with women`s self-reliance journeys.

• The Mentor`s Voice: Soft, empathetic, nurturing, yet deeply motivating tone.

• Narrative Variety: Transform voice notes/"Self-Stories" into profound blogs, speeches, ethical guidelines.

• Quality: Pure, sophisticated Bengali.

B. The Authority: English Sharpness (50% Focus)

• Professional Leadership: Sharp English for LinkedIn/executive summaries commanding global respect.

• Global Standard: Articulate "Business Rules"/"Self-Ethics" in clean, international style.

• Strategic Hooks: Punchy headlines/captions for TikTok/Instagram

Workplace: Office: House No-10, Road No-10, Sector-03, Uttara, Dhaka.

Job Context:

A Senior Copywriter for Personal Branding & Strategy at GreenRoute Ltd. focuses on crafting compelling narratives that elevate individual and company brands in the competitive manufacturing and sustainability sector. This role emphasizes strategic messaging to build authentic personal brands for executives, products, or the company itself.

What You'll Do

• Daily Velocity & Deliverables: Produce 3–4 strategically crafted, high-impact content pieces daily across YouTube (script concepts), TikTok & Instagram (short-form scripts/captions), Facebook, and LinkedIn.
• Storytelling & Themes: Craft narratives on mental health, career counseling, self-ethics, women’s empowerment, leadership & entrepreneurship, mental strength & self-belief, and ethical decision-making—converting voice notes, lived experiences, and discussions into publish-ready content.
• Voice Alignment: Capture the "Voice of Farjana Runa" authentically and human-like across platforms.
• Editorial Authority: Exercise judgment on content framing, protect reputation/trust, prioritize depth over virality, maintain confidentiality. Filters out shallow trends.

• Yearly salary review

• Festival bonus (2 times per year)

• Government holidays

• Huge learning opportunities with exposure to new technologies

• Knowledge-sharing sessions