Title: Senior Officer, BTL Marketing
Company Name: Nasir Group of Industries
Vacancy: 1
Age: 25 to 40 years
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
Plan and execute consumer-led activations, dealer & employee events, store openings, retail promotions and experiential marketing campaigns to drive direct customer communication, engagement and product trial.
Liaison with vendors, press, and event management companies to ensure high-quality production of display units and event setups within budget.
Design, deploy, and manage Retail Display Units at POSM (Point of Sale Materials), and exclusive trade units across dealer networks, retail outlets, and partner shops.
Oversee the production, installation, and maintenance of outdoor assets, including dealer signage, billboards, shop-in-shop branding, and wall branding.
Regularly visit the field to audit retail execution, check the condition of display units, and monitor competitor BTL and visual merchandising activities.