Sr. Officer/ Assistant Manager (Brand Promotion & Online Digital Marketing)

Job Description

Title: Sr. Officer/ Assistant Manager (Brand Promotion & Online Digital Marketing)

Company Name: Nasir Group Of Industries

Vacancy: 01

Age: 30 to 45 years

Job Location: Dhaka (Baridhara)

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Group of Companies

• Bachelor of Business Administration (BBA) in Marketing, Management Information System
• Bachelor of Science (BSc) in Computer Science & Engineering

Professional certifications in Google Ads, Meta Blueprint, HubSpot Inbound, SEO/SEM, or Google Analytics will be considered a distinct advantage.

• 8 to 10 years
• The applicants should have experience in the following business area(s): Group of Companies

• Age 30 to 45 years

• Demonstrated hands-on expertise in managing corporate and brand social media handles (Facebook, Instagram, LinkedIn, YouTube, TikTok, X) including organic content, paid campaigns, community engagement, and reputation management.

• Strong working knowledge of web development and content management systems (WordPress, Wix, Webflow, or custom CMS), HTML5, CSS3, JavaScript fundamentals, and on-page SEO best practices.

• Social Media Management

• Search Engine Optimization (SEO/SEM)

• Web Development & CMS (WordPress / Custom)

• Google Ads, Meta Ads, Performance Marketing

• Google Analytics (GA4) & Marketing Analytics

• Content Strategy & Copywriting

• Brand Communication & PR

• Email Marketing & CRM Automation

• Influencer & Affiliate Marketing

• AI-Assisted Marketing Workflows

Job Context: Nasir Group of Industries is one of Bangladesh's leading diversified conglomerates with concerns in Footwear, Glass, Starch, Opal manufacturing and allied businesses. To strengthen the corporate brand, scale up the group's online presence across all sister concerns, and drive measurable engagement with customers, retailers, and international buyers, we are seeking a result-oriented Senior Officer/Assistant Manager (Brand Promotion & Online Digital Marketing). The incumbent will be based at the Group Head Office in Baridhara, Dhaka.

Job Responsibilities

• Brand Strategy & Promotion: Develop and execute integrated brand-promotion plans for Nasir Group and all sister concerns to build top-of-mind recall, ensure consistent brand identity across every touch-point, and translate corporate objectives into 360° go-to-market (GTM) campaigns.

• Social Media Management: Plan, create, schedule, and publish content across Facebook, Instagram, LinkedIn, YouTube, TikTok, and X; manage paid social campaigns end-to-end; grow follower base, engagement rate, and share-of-voice against benchmark competitors.

• Online Engagement & Community Management: Lead day-to-day customer engagement, reply to comments/DMs/reviews within agreed SLAs, manage online reputation, monitor brand mentions, and convert positive engagement into leads, advocacy, and user-generated content.

• Web Development & Maintenance: Own the design, development, hosting, security, and continuous improvement of the corporate website and all product micro-sites; coordinate with internal developers and external vendors; ensure mobile responsiveness, page-speed optimization, accessibility, SSL, and uptime.

• Paid Digital & Performance Marketing: Plan, set up, and optimize Google Search, Display, Shopping, YouTube, and Meta Ads campaigns; manage media budgets; track CPL, CPA, ROAS, and full-funnel conversions; perform A/B testing on creatives, audiences, and landing pages.

• E-Commerce & Marketplace Promotion: Coordinate with the e-commerce team to promote products on the company's own platform and external marketplaces (Daraz, Pickaboo, Facebook Shop, etc.) including listings, campaigns, banners, and seasonal offers.

• Analytics, Reporting & Insights: Build dashboards in Google Analytics (GA4), Looker Studio, and Meta Business Suite; deliver weekly/monthly performance reports with actionable insights to senior management; benchmark against industry KPIs.

• Influencer, PR & Partnership Marketing: Identify, on-board, and manage influencers, content creators, and digital PR partners; negotiate commercial terms; ensure compliance with brand guidelines and Bangladesh advertising codes.

• Crisis & Reputation Management: Monitor potential PR risks across digital platforms; draft response protocols; coordinate with corporate communications and HR for any sensitive issue.

• Compliance & Data Privacy: Ensure all digital activities comply with Bangladesh Telecommunication Regulatory Commission (BTRC) guidelines, Digital Security Act, copyright law, data-privacy principles, and platform-specific policies.

As per company policy.