Digital Marketing Executive (Meta Ads & Ecommerce)

Job Description

Title: Digital Marketing Executive (Meta Ads & Ecommerce)

Company Name: Beyondsky Management System Limited

Vacancy: --

Age: At least 23 years

Job Location: Dhaka

Salary: --

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Business-to-Business (B2B) Software and Services Startup

• Bachelor of Business Administration (BBA) in Marketing, Business Administration

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 2 to 4 years
• The applicants should have experience in the following business area(s): Business-to-Business (B2B) Software and Services Startup

• Age At least 23 years

Required Qualifications

• Minimum 2–4 years of experience in Digital Marketing or Performance Marketing.
• Proven experience managing Meta advertising campaigns for e-commerce businesses.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.
• Proficiency in Microsoft Excel or Google Sheets.

Preferred Skills

• Experience with Shopify or WordPress.
• Familiarity with Google Analytics and Google Tag Manager.
• Knowledge of Conversion Rate Optimization (CRO).
• Experience working with Bangladesh's e-commerce and COD model.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Purchase (CPP/CPA)
• Revenue Growth
• Conversion Rate
• Daily and Weekly Reporting Accuracy
• Campaign Profitability
• Product Scaling Success

Position: Digital Marketing Executive

Department: Marketing

About the Role

We are looking for a results-driven Digital Marketing Executive with hands-on experience in Meta (Facebook & Instagram) advertising and Bangladesh's e-commerce industry. The ideal candidate should be capable of planning, executing, optimizing, and scaling profitable advertising campaigns while maintaining accurate performance reporting.

Key Responsibilities

Meta Advertising

• Create and manage Facebook and Instagram advertising campaigns using both ABO and CBO strategies.

• Build and optimize Interest, Custom, Lookalike, and Retargeting audiences.

• Conduct structured A/B testing of ad creatives (images, videos, copy, and audiences).

• Install and manage Meta Pixel and configure conversion events such as View Content, Add to Cart, Initiate Checkout, and Purchase.

• Monitor campaign performance using key metrics including CTR, CPC, CPM, Cost per Purchase (CPP/CPA), ROAS, and Frequency.

• Scale successful campaigns using horizontal and vertical scaling strategies.

• Pause or optimize underperforming campaigns within 24–48 hours.

Product & Marketing

• Identify winning products based on campaign performance and market trends.

• Understand Bangladesh's Cash on Delivery (COD) business model, fake order challenges, return rates, and courier operations.

• Develop compelling advertising copy and promotional offers.

• Review landing pages and recommend improvements to increase conversion rates.

• Conduct competitor research on products, pricing, and advertising strategies.

Analytics & Reporting

• Prepare daily, weekly, and monthly campaign performance reports.

• Analyze campaign results by placement, age, gender, device, and audience.

• Track advertising spend in both BDT and USD accurately.

• Measure campaign profitability by comparing advertising costs against product margins.

• Maintain organized dashboards and performance records using Microsoft Excel or Google Sheets.

Technical Skills

• Work with Shopify and/or WordPress websites.

• Understand Meta Pixel integration and basic Conversion API concepts.

• Have working knowledge of Google Analytics and Google Tag Manager (preferred).

• Coordinate with designers and developers to improve campaign performance.

Salary: Negotiable (Based on experience)

What We Offer

• Competitive salary.

• Performance-based incentives.

• Career growth opportunities.

• Professional and collaborative work environment.

• Continuous learning and training opportunities.