Sr. Digital Marketing Specialist

Job Description

Title: Sr. Digital Marketing Specialist

Company Name: GreenRoute Limited

Vacancy: 3

Age: Na

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Real Estate, Developer, Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread), E-commerce

• Bachelor/Honors

• Bachelor’s/Honours degree from any reputed university or equivalent practical experience.

• At least 3 years
• The applicants should have experience in the following business area(s): Real Estate, Developer, Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread), E-commerce

What We're Looking For

• Minimum 3+ years of hands-on experience in SEO & Digital Marketing.

• Strong understanding of:

  • SEO (On-page, Off-page & Technical)

  • Google Analytics & Google Search Console

  • Paid advertising platforms (Google, Meta, LinkedIn)

• Proficiency with SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog.

• Experience with email marketing tools (Mailchimp, HubSpot, etc.).

• Strong research and analytical skills for data-driven decision-making.

• Ability to work under pressure with a team-lead mindset.

• Capability to mentor and guide junior team members.

• Excellent communication, documentation, and organizational skills.

Preferred Plus

• Certification in Digital Marketing, SEO, or Google Analytics.

• Experience in e-commerce SEO (product page optimization).

• Familiarity with multiple AI tools for marketing productivity.

• Experience managing affiliate programs for:

  • Photography influencers

  • E-commerce store owners

  • Drop-shippers

Workplace: Office: House No-10, Road No-10, Sector-03, Uttara, Dhaka.

Job Context:

• GreenRoute Limited, a fast-growing diversified business group headquartered in Bangladesh, is seeking a passionate, dynamic, energetic, and result-driven Sr. Digital Marketing Specialist to join its progressive marketing team. As the parent company overseeing prominent sister concerns - Nutrifood (spices, dry food, and exported foods manufactured, proudly supplied to top supershops like Swapno, Agora, Best Buy, Apon Mart, and others), Shadhe Khajana (traditional authentic products), Soul Development (properties and real estate), Herbves (herbal wellness and natural products), M2M Online (e-commerce and digital trading platform), IT Farm (software development and IT solutions), and Agro Farm (modern agriculture and agribusiness) - all unified under the innovative GreenRoute Group, this role offers an exciting opportunity to drive digital strategies across diverse sectors. The position requires hands-on expertise in SEO, paid advertising (Google Ads, Facebook Ads), analytics (Google Analytics, data interpretation), and content strategy, with strong leadership skills to spearhead initiatives and mentor junior team members, fueling our rapid expansion in Bangladesh's competitive market.

What You'll Do

• Develop and execute digital marketing strategies across SEO, website, social media, paid ads, and email marketing.

• Plan, manage, and optimize paid campaigns on Google Ads, Facebook/Instagram, LinkedIn, and YouTube for maximum ROI.

• Optimize website pages, landing pages, and service pages for higher rankings and conversions.

• Conduct in-depth keyword research and competitor analysis using Ahrefs, SEMrush, Moz, and Google Keyword Planner.

• Perform technical SEO audits and implement on-page, off-page, and technical optimizations.

• Create content strategies and outlines based on market, product, and audience research.

• Manage and grow social media platforms with engaging, performance-driven content.

• Design marketing creatives for social media, websites, email campaigns, and print materials.

• Build and manage partnerships with affiliates, influencers, and referral partners, especially in image editing & e-commerce niches.

• Plan and execute UGC, referral, and affiliate marketing campaigns.

• Monitor SEO and website performance using Google Analytics & Search Console, and recommend improvements.

• Collaborate closely with content writers, developers, and designers to ensure SEO best practices.

• Execute monthly marketing plans aligned with business and sales goals.

• Conduct market and competitor research to identify trends and growth opportunities.

• Manage email marketing funnels, newsletters, and lead nurturing workflows.

• Prepare monthly performance reports with clear, actionable insights.

• Manage digital marketing budgets efficiently to ensure optimal ROI.

• Stay updated with SEO trends, algorithm updates, and industry best practices.

• Salary: BDT 40,000 – 50,000 (Negotiable based on experience & skillset)

• Yearly salary review

• Festival bonus (2 times per year)

• Government holidays

• Huge learning opportunities with exposure to new technologies

• Knowledge-sharing sessions