Head of Marketing

Job Description

Title: Head of Marketing

Company Name: A Reputed Group of Company (News Channel)

Vacancy: 01

Age: 40 to 50 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 15 to 20 years
• The applicants should have experience in the following business area(s): Advertising Agency, Event Management, Newspaper/Magazine, Satellite TV, E-commerce

• Master of Business Administration (MBA) in Marketing
• Master of Business Administration (MBA) in Mass Communication & Journalism

Proven experience in advertising sales, media marketing, brand promotion and strategic campaign leadership.

• 15 to 20 years
• The applicants should have experience in the following business area(s): Advertising Agency, Event Management, Newspaper/Magazine, Satellite TV, E-commerce

• Age 40 to 50 years
• Only Male

• Strong strategic marketing and analytical skills.

• Expertise in digital marketing, social media growth, and audience engagement.

• Corporate client relationship management.

• Strong network with media agencies and corporate advertisers.

• Ability to perform under tight deadlines and fast-paced news environments.

• Develop and implement strategic marketing and branding initiatives to enhance viewership, expand digital reach, and strengthen brand presence in the national and international media landscape.

• Lead integrated marketing campaigns across TV, digital, SEO, and social media to expand audience reach on television, website, YouTube, and social platforms.

• Collaborate with sales teams to drive revenue through advertising, promotions, sponsorships, and strategic partnerships.

• Plan and execute integrated marketing campaigns for programs and special news coverage, managing advertising, promotions, and brand partnerships.

• Collaborate with editorial, programming, production and digital teams to promote news programs and special coverage.

• Build and manage relationships with advertising agencies, media partners, and corporate clients.

• Oversee public relations, brand positioning, and corporate communications.

• Maintain strong relationships with media and stakeholders to manage crisis communication and brand reputation.

• Drive promotional events and public engagement for key marketing initiatives, corporate events, and special programs.

• Develop and manage the annual marketing budget and optimize marketing expenditures for maximum return on investment.

• Analyze audience insights, TRP data, and market trends to optimize marketing strategies.

• Maintain unified messaging across TV, digital, and social media to reinforce brand identity.

• Overseeing brand campaigns, promotional materials, and corporate branding.

• Lead and mentor the marketing team, ensuring performance-driven execution.

• T/A,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2
• Competitive salary package
• Performance-based incentives
• Professional growth opportunities within a fast-growing media organization