PR & Marketing Executive

Job Description

Title: PR & Marketing Executive

Company Name: GreenRoute Limited

Vacancy: 2

Age: Na

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Real Estate, Developer, Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread), E-commerce

• Master of Business Administration (MBA)
• Bachelor/Honors

• Bachelor’s/Honours/MBA degree in PR, Marketing, Business, Communications, or related from any reputed university or equivalent practical experience.

• At least 3 years
• The applicants should have experience in the following business area(s): Real Estate, Developer, Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread), E-commerce

What We're Looking For

• Minimum 3+ years of hands-on experience in PR, marketing, business development, and client relationship management.

• Strong understanding of: PR strategies, media relations, and crisis communications.

• CRM tools and outreach platforms for merchant/partner connections.

• Proficiency in MS Office, WhatsApp Business, email tools and analytics for data-driven decisions.

• Strong research, negotiation, and relationship-building skills.

• Ability to work under pressure with a team-lead mindset.

• Capability to mentor and guide junior team members.

• Excellent communication, documentation, and organizational skills.

Preferred Plus

• Proven network with Bangladesh merchants, supershops, food packaging influencers, or e-commerce partners.

• Experience managing affiliate/referral programs for manufacturing/food sectors.

• Familiarity with AI tools for productivity.

Workplace: Office: House No-10, Road No-10, Sector-03, Uttara, Dhaka.

Job Context:

• GreenRoute Limited, a fast-growing diversified business group headquartered in Bangladesh, is seeking a passionate, dynamic, energetic, and result-driven PR & Marketing Executive to join its progressive communications team. As the parent company overseeing prominent sister concerns - - Nutrifood (spices, dry food, and exported foods manufactured, proudly supplied to top super shops like Shwapno, Agora, Best Buy, Apon Mart, and others), Shadhe Khajana (traditional authentic products), Soul Development (properties and real estate), Herbves (herbal wellness and natural products), M2M Online (e-commerce and digital trading platform), IT Farm (software development and IT solutions), and Agro Farm (modern agriculture and agribusiness) all unified under the innovative GreenRoute Group, this role offers an exciting opportunity to drive PR and marketing strategies across diverse sectors. The position requires hands-on expertise in media relations, business development, client management, content strategy, and digital outreach, with strong leadership skills to spearhead campaigns, secure new merchant connections, nurture existing clients, and mentor junior team members, fuelling our rapid expansion in Bangladesh's competitive market.

What You'll Do

• Develop and execute integrated PR and marketing strategies across media outreach, social platforms, events, content, and digital channels.

• Plan, manage, and pitch PR campaigns to journalists, influencers, merchants, and partners for maximum brand exposure and business growth.

• Identify new business opportunities through market research, prospecting merchants/partners, and tailored pitches in food, e-commerce, and manufacturing niches.

• Build and nurture relationships with existing clients via regular check-ins, performance reports, upsell strategies, and retention initiatives.

• Manage social media growth, create engaging content, press releases, and marketing creatives for websites, emails, and events.

• Conduct competitor analysis, trend research, and partner networking with affiliates, influencers, and referral sources in relevant sectors.

• Monitor campaign performance using Analytics & Search Console, preparing monthly reports with actionable insights on KPIs like media coverage, new connections, client retention, and ROI.

• Collaborate with content teams, designers, and operations for compliant, authentic messaging aligned with business goals.

• Manage budgets efficiently, stay updated on PR trends, Bangladesh regulations, and industry best practices.

• Salary: Negotiable based on experience & skillset

• Yearly salary review

• Festival bonus (2 times per year)

• Government holidays

• Huge learning opportunities with exposure to new technologies

• Knowledge-sharing sessions