Asst. Manager/Sr. Executive- Brand Marketing for Karnaphuli Automobiles Ltd.

Job Description

Title: Asst. Manager/Sr. Executive- Brand Marketing for Karnaphuli Automobiles Ltd.

Company Name: Karnaphuli Group

Vacancy: 01

Age: 30 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Trading or Export/Import, Group of Companies, Automobile

• Master of Business Administration (MBA) in Marketing

• At least 4 years
• The applicants should have experience in the following business area(s): Trading or Export/Import, Group of Companies, Automobile

• Age 30 to 40 years

• Strategic thinking with a results-oriented mindset.

• Creativity and innovation in marketing approaches.

• 4–5 years of experience in brand marketing, preferably in lubricants, automotive, or FMCG.

• Strong knowledge of brand strategy, product positioning, and market analysis.

• Excellent communication, presentation, and negotiation skills.

• Proficiency in MS Office and marketing tools (e.g., Google Analytics, CRM software).

• Ability to multitask, meet deadlines, and work under pressure.

Marketing

• Assist in developing and executing annual brand marketing plans for lubricants and automotive oils.

• Conduct market research, analyze competitor activities, and identify growth opportunities.

• Support product positioning and pricing strategies aligned with business objectives.

• Plan, execute, and monitor integrated marketing campaigns (ATL, BTL, and digital).

• Manage creative agencies for advertisement development, packaging design, and promotional materials.

• Coordinate with sales teams to align marketing efforts with field requirements.

• Drive digital campaigns including SEO/SEM, social media, and influencer collaborations.

• Monitor online brand presence and customer engagement, and provide insights for improvement.

Promotions & Events

• Organize dealer meets, product launches, trade shows, and sponsorship activities.

• Plan and manage budgets for promotional activities ensuring cost-effectiveness.

• Track and analyze brand performance, campaign ROI, and customer feedback.

• Prepare regular reports for management review.

• Work closely with sales, supply chain, and product development teams to ensure consistent brand messaging.

• Liaise with external vendors, agencies, and partners for smooth campaign execution.

As per company policy.