Senior Marketing Executive

Job Description

Title: Senior Marketing Executive

Company Name: Motomechs BD Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Tejgaon Industrial Area)

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Automobile, Motor Workshop

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Service Marketing
• Bachelor of Business Administration (BBA) in Business Administration

• 1 to 2 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Automobile, Motor Workshop

• Only Male

• ATL & BTL campaign execution

• Digital marketing funnels & performance marketing

• Paid advertising management (Facebook, Instagram, Google Ads)

• Lead generation & conversion tracking

• CRM systems & customer lifecycle management

• Strategic planning & revenue-driven executionPartnership development & negotiation

• Team leadership & coordination

• Creative messaging & brand positioning

• Data analysis, reporting & ROI optimization

Position Overview

We are seeking a dynamic and performance-driven Senior Executive – Marketing who will lead end-to-end marketing strategy, execution, and growth initiatives. This role requires expertise in both ATL (Above The Line) and BTL (Below The Line) marketing, digital marketing, activation campaigns, and partnership development.

The ideal candidate will build a complete marketing funnel—from awareness to lead generation to customer conversion and retention—while aligning marketing objectives with quarterly business revenue targets.

This position is designed for a long-term marketing professional who will scale the marketing function and build a high-performing team of at least three members within one year.

Key Responsibilities

1. Strategic Marketing Planning & Revenue Alignment

• Develop annual and quarterly marketing plans aligned with business revenue targets

• Design marketing goals that directly contribute to 120% revenue growth in 12 months

• Create measurable KPIs for brand awareness, lead generation, conversion, and retention

• Develop quarterly growth roadmaps for Tejgaon, Gulshan, Mohakhali, Badda and Rampura markets

• Establish structured reporting and performance review mechanisms

2. ATL & Brand Awareness Strategy

• Plan and execute localized ATL campaigns (OOH, local print, radio tie-ins, banners, area branding)

• Develop brand positioning strategy emphasizing trust, reliability, and professionalism

• Drive hyperlocal awareness campaigns around service centers

• Design creative messaging tailored for urban motorcycle riders

• Ensure consistent brand voice across all platforms

3. BTL, Activation & Community Marketing

• Execute ground activations near high-traffic rider zones

• Partner with rider groups, bike clubs, delivery fleets, and corporate offices

• Plan service camps, free check-up days, and loyalty drives

• Create referral programs and membership programs

• Organize local engagement campaigns to drive repeat servicing

4. Digital Marketing & Lead Funnel Management

• Develop a full-funnel digital marketing strategy (Awareness → Consideration → Conversion → Retention)

• Manage paid ads (Facebook, Instagram, Google Ads) with conversion-focused campaigns

• Optimize landing pages and messaging for service bookings

• Implement CRM or lead tracking system to monitor inquiry-to-service conversion

• Track cost-per-lead, cost-per-acquisition, and ROI

• Execute content marketing strategy (educational posts, maintenance tips, trust-building content)
  
  
  

5. Conversion & Retention Strategy

• Create structured lead nurturing systems

• Develop SMS/WhatsApp remarketing flows

• Implement loyalty and repeat servicing campaigns

• Design membership/subscription-based service offers

• Analyze customer lifecycle and improve retention rates

6. Partnership & Business Development

• Identify and secure strategic partnerships with:

  • Delivery companies

  • Corporate offices

  • Bike rental services

  • Riding communities

• Develop B2B service packages

• Explore collaboration opportunities with parts distributors and accessory brands

7. Team Building & Leadership

• Build and lead a marketing team of at least three members within one year

• Define roles (Digital Executive, Field Activation Officer, Content/Design Support)

• Establish SOPs for campaign execution and reporting

• Foster a performance-driven, target-oriented marketing culture

8. Data, Analytics & Performance Optimization

• Prepare monthly and quarterly marketing performance reports

• Track funnel metrics: impressions, engagement, leads, bookings, repeat customers

• Optimize campaigns based on data insights

• Maintain budget efficiency and ROI accountability

Key Performance Indicators (KPIs)

• 120% revenue growth within 12 months

• Consistent quarterly growth targets achieved

• Increase in repeat customers and service frequency

• Lead-to-conversion rate improvement

• Strong brand visibility in Mohakhali, Gulshan & Tejgaon

• Marketing team established and operational within 1 year

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field

• 2–4+ years of experience in marketing (service industry preferred)

• Proven experience in ATL & BTL campaign execution

• Strong understanding of digital marketing funnels and performance marketing

• Experience managing paid advertising campaigns

• Hands-on experience with lead generation and conversion tracking

• Strong analytical and reporting skills

• Experience in team coordination or leadership is preferred

Preferred Experience

• Experience in automotive, bike servicing, or technical service industry

• Experience working in hyperlocal marketing environments

• Experience building marketing processes from scratch

• Exposure to CRM systems and customer lifecycle management

Required Skills & Competencies

• Growth-oriented mindset

• Revenue-driven marketing execution

• Funnel design and optimization

• Strategic planning and execution ability

• Strong communication and negotiation skills

• Partnership development capability

• Team leadership and coordination

• Creative thinking with data-backed decision making

• Performance bonus,T/A,Mobile bill
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2