Title: Officer/Sr. Officer - Brand and Communication
Company Name: GPH Ispat Limited
Vacancy: --
Location: Dhaka
Salary: Negotiable
Experience:
∎ 1 to 3 years
∎ The applicants should have experience in the following business area(s):Tiles/Ceramic, Paint, Cement, Steel
Published: 31 May 2025
Education:
∎ From reputed and recognized University with sound academic Background
Requirements:
Additional Requirements:
∎ Strong analytical skills with the ability to interpret data and generate actionable insights.
∎ Excellent communication and presentation skills.
∎ Creative thinker with a passion for branding and a keen eye for detail.
∎ Proficiency in marketing tools and software.
∎ Familiarity with digital marketing and social media strategies.
∎ Key Competencies:
∎ Strategic thinking and planning
∎ Strong interpersonal and collaboration skills
∎ Creativity and innovation
∎ Analytical and problem-solving abilities
∎ Project management skills
Responsibilities & Context:
∎ Develop and execute long term brand building strategy aligned with company goals and market trends.
∎ Plan and execute ATL campaigns across TV, print, billboards, and wall paintings.
∎ Monitor and evaluate the effectiveness of ATL campaigns using metrics like reach, impressions, and share of voice.
∎ Develop and manage SEO, social media, and content marketing campaigns.
∎ Use analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager) to track campaign performance and optimize strategies for better results.
∎ Collaborate with agencies to produce impactful marketing creatives.
∎ Build relationships with masons, engineers, and dealers to enhance advocacy.
∎ Track campaign performance, analyze metrics, and optimize marketing efforts.
∎ Estimate and establish cost parameters, budgets, campaigns, and potential ROI.
∎ Prepare monthly, quarterly and half yearly progress report of the brand activity.
∎ Conduct market research to identify brand positioning and market opportunities.
∎ Collaborate with cross functional teams in development of advertising, promotions, internal work, campaign, social media, and other areas of representation within the brand guidelines.
∎ Develop and execute long term brand building strategy aligned with company goals and market trends.
∎ Plan and execute ATL campaigns across TV, print, billboards, and wall paintings.
∎ Monitor and evaluate the effectiveness of ATL campaigns using metrics like reach, impressions, and share of voice.
∎ Develop and manage SEO, social media, and content marketing campaigns.
∎ Use analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager) to track campaign performance and optimize strategies for better results.
∎ Collaborate with agencies to produce impactful marketing creatives.
∎ Build relationships with masons, engineers, and dealers to enhance advocacy.
∎ Track campaign performance, analyze metrics, and optimize marketing efforts.
∎ Estimate and establish cost parameters, budgets, campaigns, and potential ROI.
∎ Prepare monthly, quarterly and half yearly progress report of the brand activity.
∎ Conduct market research to identify brand positioning and market opportunities.
∎ Collaborate with cross functional teams in development of advertising, promotions, internal work, campaign, social media, and other areas of representation within the brand guidelines.
Skills & Expertise:
Compensation & Other Benefits:
∎ Provident fund, Profit share, Gratuity, Insurance
∎ Festival Bonus: 3
∎ Additional Alternate Weekly Weekend facility
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Read Before Apply:
Please mention "Application for Officer/Sr. Officer-Brand and Communication" in Subject line