Job Description
Title: MTO - Brand
Company Name: RFL Group
Vacancy: 6
Age: at most 30 years
Location: Dhaka (Badda)
Maximum Salary: Negotiable
Published: 6 Apr 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Age at most 30 years
Responsibilities & Context:
∎ Assist in crafting and executing ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to maximize brand reach and engagement.
∎ Contribute to the planning and execution of dynamic marketing initiatives that align with brand goals and market demands.
∎ Support the development and management of innovative digital marketing campaigns across various platforms, including social media, email, and web.
∎ Create and optimize compelling content for promotional activities, ensuring consistency across all communication channels.
∎ Collaborate in shaping brand differentiation strategies to establish and sustain a unique market presence.
∎ Assist in planning and executing impactful brand campaigns across diverse channels to enhance brand recognition and loyalty.
∎ Conduct thorough market research to understand consumer behavior, industry trends, and competitor strategies.
∎ Analyze findings to identify opportunities for new branding strategies and improvements.
∎ Job Circular: Management Trainee Officer - Brand
∎ Overview:
∎ RFL Group, a leading local conglomerate with a rich legacy in the industry, renowned for its commitment to quality and innovation, is seeking for “Management Trainee Officer - Brand” to oversee its marketing department. We value integrity, collaboration, and continuous improvement which drives RFL Group an exciting place to work for professionals eager to make a meaningful impact.
∎ Key Responsibilities:
∎ Assist in crafting and executing ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to maximize brand reach and engagement.
∎ Contribute to the planning and execution of dynamic marketing initiatives that align with brand goals and market demands.
∎ Support the development and management of innovative digital marketing campaigns across various platforms, including social media, email, and web.
∎ Create and optimize compelling content for promotional activities, ensuring consistency across all communication channels.
∎ Collaborate in shaping brand differentiation strategies to establish and sustain a unique market presence.
∎ Assist in planning and executing impactful brand campaigns across diverse channels to enhance brand recognition and loyalty.
∎ Conduct thorough market research to understand consumer behavior, industry trends, and competitor strategies.
∎ Analyze findings to identify opportunities for new branding strategies and improvements.
Skills & Expertise:
Compensation & Other Benefits:
∎ Tour allowance, Provident fund, Performance bonus, Mobile bill
∎ Salary Review: Yearly
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2
∎ Pick Up & Drop Off Facilities
∎ Salary increment after successful completion of 06 month probation period
∎ Credit Purchase facilities with discounts in PRAN-RFL outlets
∎ Pick Up & Drop Off Facilities
∎ Salary increment after successful completion of 06 month probation period
∎ Credit Purchase facilities with discounts in PRAN-RFL outlets
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Badda)
Company Information:
∎ RFL Group
∎ PRAN RFL Center, 105 Middle Badda, Dhaka
∎ RFL is one of the fastest growing companies in Bangladesh. Over its 40 years of journey RFL has become synonymous to quality. RFL has a wide range of products which include plastic products, PVC, metal, electronics, wooden furniture, Paint, Stationary, Footwear, Bicycle, Medical device, Real State, Road Construction etc.
Address::
∎ PRAN RFL Center, 105 Middle Badda, Dhaka
∎ RFL is one of the fastest growing companies in Bangladesh. Over its 40 years of journey RFL has become synonymous to quality. RFL has a wide range of products which include plastic products, PVC, metal, electronics, wooden furniture, Paint, Stationary, Footwear, Bicycle, Medical device, Real State, Road Construction etc.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 6 May 2025
Category: Marketing/Sales
