Marketing & Promotion Officer - Trust Bank Mobile Banking (T-Cash)
Job Description
Title: Marketing & Promotion Officer - Trust Bank Mobile Banking (T-Cash)
Company Name: Trust Bank Ltd.
Vacancy: Undefined
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA)
∎ MBA in marketing will be an added advantage.
Experience Requirements:
∎ At least 4 year(s)
∎ The applicants should have experience in the following area(s):
Market Development (Banking)
Job Responsibilities:
∎ Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets.
∎ Hunt new corporate client and complete acquisition as per the process and strategy
∎ Develop the Content Strategy for General marketing, Internet marketing, Public Relations [PR] and Marketing Communications [Marcom].
∎ Setting goals to positioning (market share) and growth of new products and services.
∎ Liaison with Corporate Branding Marketing & Communication or other related division for developing design of different branding materials, prepare budget and implement the marketing plan.
∎ Leading creative team, associating with brand and digital team and coordinate with creative agency, media and outdoor team.
∎ Introducing creative Idea (Digital / Print / Outdoor), brand guidelines and brand outlet construction guidelines for developing all branding materials such as TVC, RDC, press, advertisement, billboard, comic (Digital / Print), website, digital communications, events, outlet renovation & branding including sales POSM materials, etc.
∎ Collect competitor's information for further planning & initiative.
∎ Campaign planning for Customer Acquisition and engage Sales & distribution team for effective output.
∎ Ensure branding material at merchant store, educational institutions etc.
∎ Participate in seminar, fair, campaign, road show etc.
∎ Oversee the implementation of the strategies in the marketing plan.
∎ Undertake marketing audits to monitor sales performance.
∎ Ensuring customer awareness through promotional activities
∎ Submit regular reports to the senior regarding status of marketing plan implementation.
∎ Identify and analyze the company's strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
Application Deadline: May 15, 2019
Company Information:
∎ Trust Bank Ltd.
∎ Address : Shadhinata Tower (8th Floor), Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Business : Bank
Category: Bank/Non-Bank Fin. Institution
Read Before Apply: No hard copy of CV/ Applications for the job will be accepted.
Source: bdjobs.com
Deadline Expired on 15th May 2019
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